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Demystifying Contextual Commerce: From Online to In-Store

Discover how contextual commerce is reshaping the future of retail by embedding seamless, shoppable experiences directly into content, media and everyday consumer interactions.

 
 

The 2024 State of Online Recipes

This report uses consumer survey results and data from Chicory’s recipe network to dive into the trends and insights shaping how consumers are discovering and engaging with recipes online.

 

ON THE BLOG

 
Blog Feed
2025 Chicory Trends & Predictions - BevAlc
2025 Chicory Trends & Predictions - BevAlc
New Case Study: Driving 30% In-Store Visit Lift for Giant Food
New Case Study: Driving 30% In-Store Visit Lift for Giant Food
Contextual Commerce as Integrated, Useful Media
Contextual Commerce as Integrated, Useful Media
New Year Shopping Trends: 2025 Resolutions & Healthier Choices
New Year Shopping Trends: 2025 Resolutions & Healthier Choices
How Gen Z Viewing Habits Are Changing Super Bowl Advertising
How Gen Z Viewing Habits Are Changing Super Bowl Advertising
October Recipe Wrap-Up
October Recipe Wrap-Up
Retail Media Trend Report: November 1st
Retail Media Trend Report: November 1st
Consumer Grocery Trends Amid the 2024 Pricing Squeeze
Consumer Grocery Trends Amid the 2024 Pricing Squeeze
Avoiding Political Campaign Clutter Will Push Brands to Explore Contextual Commerce
Avoiding Political Campaign Clutter Will Push Brands to Explore Contextual Commerce
Super Bowl 2025: Winning with Contextual Commerce
Super Bowl 2025: Winning with Contextual Commerce
Retail Media Trend Report: October 18
Retail Media Trend Report: October 18
Chicory’s Three Key Takeaways From Groceryshop 2024
Chicory’s Three Key Takeaways From Groceryshop 2024
Brand Safety 101: Navigating the Dangers of MFA Sites
Brand Safety 101: Navigating the Dangers of MFA Sites
Retail Media Trend Report: October 4
Retail Media Trend Report: October 4
September Recipe Wrap-Up
September Recipe Wrap-Up
Driving Discovery and Consideration with Chicory Portfolio
Driving Discovery and Consideration with Chicory Portfolio
RMN Trend Report: September 20
RMN Trend Report: September 20
Chicory Partners with Ad Net Zero: A New Step Towards Sustainability
Chicory Partners with Ad Net Zero: A New Step Towards Sustainability
August Recipe Wrap-Up
August Recipe Wrap-Up
Retail Media Trend Report: August 23
Retail Media Trend Report: August 23
P2PI Talks Contextual Commerce with Chicory CEO Yuni Baker-Saito
P2PI Talks Contextual Commerce with Chicory CEO Yuni Baker-Saito
Chicory Premium 101: Influencing Consumers Within the Recipe Card
Chicory Premium 101: Influencing Consumers Within the Recipe Card
Retail Media Trend Report: August 9
Retail Media Trend Report: August 9
Publishers and Bloggers Can Now Unlock Powerful Recipe Insights with Chicory’s New Partner Portal
Publishers and Bloggers Can Now Unlock Powerful Recipe Insights with Chicory’s New Partner Portal
July Recipe Wrap-Up
July Recipe Wrap-Up
Highlights from Retail Media Summit
Highlights from Retail Media Summit
Chicory’s Integration with LiveRamp Drives Better Retail Media Measurement
Chicory’s Integration with LiveRamp Drives Better Retail Media Measurement
Retail Media Trend Report: July 12
Retail Media Trend Report: July 12
Why Contextual Relevance and Brand Safety Matter Now More Than Ever
Why Contextual Relevance and Brand Safety Matter Now More Than Ever
Three Reasons Contextual Commerce Media is Key to Your Strategy
Three Reasons Contextual Commerce Media is Key to Your Strategy

REPORTS

 
Blog Feed
New White Paper: The 2024 Holiday Playbook
New White Paper: The 2024 Holiday Playbook
2024 Online Grocery Shopping Trends Among Millennials and Gen Z
2024 Online Grocery Shopping Trends Among Millennials and Gen Z
New Report: The 2024 State of Online Recipes
New Report: The 2024 State of Online Recipes
Chicory’s 2024 Outlook: Grocery, Recipe and Contextual Commerce Trends
Chicory’s 2024 Outlook: Grocery, Recipe and Contextual Commerce Trends
[New Research] Driving Grocery Sales Using Contextual Commerce
[New Research] Driving Grocery Sales Using Contextual Commerce

CASE STUDIES

 
Case Studies Library
Case Study: Peanut Butter and Jelly Brands Promote Convenient Squeeze Tubes for Holiday Baking
Case Study: Hot Sauce Brand Brings the Heat with New Flavors
Case Study: Mayonnaise Making Swap a Success for Easter
Case Study: Driving 30% In-Store Visit Lift for Giant Food with Contextual Commerce Media
Case Study: How Pre Brands Partnered with Chicory to Drive $600K in Incremental Sales Using Contextual Commerce
Case Study: Driving $1.85M in Incremental Sales for Bob Evans Farms with Contextual Commerce Media
Case Study: Nostalgic Baked Goods Brand Inspires Holiday Baking Projects
Case Study: Iconic Soda Brands Promote Zero Sugar Varieties During New Year Resolution Season
Case Study: Dairy Alternative Using Recipes to Launch New Product
Case Study: Seafood Board Drives Sales During Lent Through Contextual Advertising
Case Study: Converting New & Lapsed Customers for Vitamin Brand
Case Study: Driving New Yogurt Product Engagement With Maximum Impact
Case Study: How the California Milk Advisory Board Championed Hispanic-Style Dairy with Chicory
Case Study: Major Wine Brand Wins Spring Celebrations Through In-Recipe Advertising
Case Study: High Engagement With Healthy Shoppers
Case Study: Healthy Swap Campaign Puts Riced Veggies On Top

INFOGRAPHICS

 
Blog Feed
Infographic: 2025 Protein Trends
Refreshing Insights: Non-Alc Beverage Recipe Trends
Sip Through the Seasons: A Guide to Alcohol Recipe Trends
Baking Trends: Slicing Into Fall Flavors
Holiday Trends 2024: See What Dishes Get a Seat at the Table This Season
Contextual Commerce: What is All the Buzz About?
What to Expect from Consumers for Fall Tailgating
What to Expect from Consumers for Back-To-School
Both Brands and Consumers Will be Impacted by Third-Party Cookie Deprecation

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