Case Study: New Product Engagement

Driving New Yogurt Product Engagement With Maximum Impact

With healthy eating on the brain for many consumers during the summer, this well-known yogurt brand aimed to capitalize on that mentality and educate consumers — healthier doesn’t mean less delicious. We partnered with this dairy brand to support the launch of their new sugar-free yogurt line.

2.80x

ROAS

2.7%

Hero Sales Lift

$115K

Hero Incremental Sales

Challenge

This yogurt brand sought to drive awareness and purchase of their new sugar-free yogurt line throughout the summer. In partnering with Chicory, they were able to do just that by reaching high-intent shoppers on recipes in Chicory’s recipe advertising network via Chicory Premium in-recipe ad units and single retailer Shoppable Links.

Strategy

They activated Chicory Premium in-line units 1:1 targeting “yogurt” as an ingredient when it was called for in recipes from parfaits to banana bread, with imagery showcasing clean product shots. Seeking to inspire new use cases, Chicory Premium in-line ad units also 1:1 targeted “sour cream” and “cream”, promoting the brand’s Greek yogurt as an easy, healthy swap. Premium pairings units targeted recipe occasions such as diet-focused meals, breakfast bites and delicious dips. Imagery on Premium pairings units featured lifestyle imagery of the brand’s yogurt being used in a variety of ways — in a smoothie, as a tangy pancake topping and even mixed into mashed potatoes. Copy on all Premium ad units flaunted the yogurt’s delicious flavor and new sugar-free options.

Results

This campaign was extremely successful in driving engagement for the brand’s new sugar-free yogurt line. Throughout the campaign, this major yogurt brand saw a 2.7% sales lift and $115K in incremental sales on hero items.