Chicory’s Integration with LiveRamp Drives Better Retail Media Measurement

The majority of marketers have already begun to explore third-party cookie alternatives as they aim to rely less on cookies and more on people-based solutions. As such, Google’s announcement to further postpone the final deprecation of third-party cookies in Chrome finds savvy marketers unfazed by this news. Amidst these pressures, retail media networks are looking for strategic off-platform partners to help with scale. 

As the only end-to-end contextual commerce media platform, Chicory is pleased to announce its recent integration with LiveRamp to unlock best-in-class cookieless retail media activation across the open web. 

Chicory believes in the power of activating brand-safe, contextually relevant content paired with engaging media experiences. Leveraging LiveRamp’s Authenticated Traffic Solution helps to power Chicory bid requests with authenticated infrastructure and media impression in a privacy-focused way. Instead of relying on pixels, this direct integration means that Chicory can increase its match rate with retail partners and helps push the ecosystem towards the cookieless future with superior results. 

With a key focus on delivering privacy-conscious solutions for our customers, Chicory is one of the leading technology providers for off-site retail media that has built its own proprietary SSP. This tech combined with our software development kit (SDK) enables this direct integration. Our ability to do this ourselves versus relying on a third-party partner gives us more control, access to the latest technology innovations, and drives more efficiency in our media.

Additionally, Chicory is uniquely positioned to pass user-level data to our retail media partners for measurement in a privacy centric way. We are therefore able to provide closed loop measurement when working with our retailer partners, including Kroger and Giant Eagle. 

The ability to offer better measurement with a higher degree of efficacy in a privacy-forward manner enables Chicory to best demonstrate the value of our media to our retail partners who are looking for off-platform partners.

Interested in learning more about how we can help your retail media strategy? Reach out to set up a time to chat today.