Hard to believe summer’s officially wrapping up. As the season turns, we’re looking back at where Chicory was this time last year and how the best place to work in NYC got to where it is now!
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Everybody shops differently — there’s no two ways about it. So one thing is clear: flexibility and power of choice is paramount to shoppers, now more than ever.
So, as a company that values thinking of new ways to change how we shop for food online, we’re thrilled to announce our new Shopper Select product, designed to put more choice back in the consumer’s hands.
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One great thing about summer is that here at Chicory, we have the opportunity to reflect and press reset on some of our processes. For the marketing team, this has meant revamping our branding with new designs, new deck formats, and even new processes for making graphics. Leading the charge with his creative vision and playful spirit is our Junior Marketing Designer, Calvin. To help implement these new changes, we brought on Hana as our summer design intern. Hailing from the Bronx, Hana is currently studying communications and design at Fordham University.
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It’s been a busy summer of behind-the-scenes movement here at Chicory. We expanded our office (pics to come!!), grew our team, made some major product updates, and more! But most fun for us New Yorkers has been the launch of a number of new local grocers in our shoppable recipe user experience. Our partnerships with Foodtown and Freshop are just the start of our expansion into working with more regional grocery retailers.
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It’s been a busy summer of behind-the-scenes movement here at Chicory. We expanded our office (pics to come!!), grew our team, made some major product updates, and more! But most fun for us New Yorkers has been the launch of a number of new local grocers in our shoppable recipe user experience. Our partnerships with Foodtown and Freshop are just the start of our expansion into working with more regional grocery retailers.
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For any kid who grew up in the New York Metro area in the (read: me!), when we hear “ShopRite” we immediately start singing the can-can jingle. It’s iconic. ShopRite is iconic. Which is just part of the reason why we were so very thrilled to announce last week that we joined forces with ShopRite’s parent company, Wakefern, to roll out ShopRite across our shoppable recipe network.
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Last week marked my four year anniversary of working at Chicory (psst want to work at the funnest company in New York—we’re hiring!). And while I was overjoyed thanks to the love my colleagues showed me for the milestone, my grin was even bigger because of our latest announcement. Chicory, for the first time since I’ve been here, has released a massive new UX update.
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Chicory plans and executes digital campaign for Perdue that drives a $6.88 return on ad spend (ROAS).
Read MoreThe first-to-market custom Click-to-Cart experience allows consumers to choose their preferred milk brand and send to online grocery cart from shoppable ads.
We’ve always been firm believers that recipes are where people start their food shopping journeys. And we still are. But recently we’ve realized that browsing recipes goes beyond looking for something to make for dinner tomorrow night—it’s a manifestation of one’s personal aspirations.
The number one selling avocado brand now delivers avocado recipe ingredients straight to your doorstep by integrating Chicory's innovative ecommerce capabilities into its recipe center
Read MoreWhat happens when the number one selling avocado brand in the U.S. partners with Chicory? You guessed it — hundreds of recipes from a fresh produce brand become shoppable. And that brand is Avocados From Mexico.
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Launching today, consumers can now order all the ingredients needed to cook any recipe on Campbell’s Kitchen with just a few clicks, thanks to an integration with Chicory. The partnership transforms Campbell’s into a one-stop platform for readers to learn more about Campbell’s products, look for recipe inspiration, and then purchase all the ingredients they need to make the recipes via our Recipe Activation ecommerce technology.
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Yuni Sameshima, Co-Founder and CEO of Chicory, has announced this week that he will be joining the speaker lineup at Groceryshop, a new conference from the team at Shoptalk. Sameshima will speak as part of the “Next Generation Shopping Experiences: New Technologies and Business Models” track and will cover how Chicory is delivering new customer experiences. The talk will include a major announcement about Chicory and is set to take place on Monday, October 29th at approximately 8:30AM, PT.
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Tex Mex flavors are one of our few, evergreen recipe topics here at Chicory. While many ingredients or “recipe categories” trend depending on the season (think cookies at Christmastime or chicken wings during football season), Tex Mex always comes up as popular regardless of holidays or events.
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As we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.
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These trending cocktails are perfect for imagining yourself lounging on vacation!
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Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.
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As we drink our green beer and munch on Irish soda bread, the days of sipping margaritas on the patio might seem far away. Don't be fooled, though: springtime just around the corner, meaning now's the time to begin planning your warm weather content and campaigns. So, we pulled up some trends data on Cinco de Mayo, everyone's favorite holiday for getting the summer season started! Here's what the data showed us....
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We’re excited to announce our new LinkedIn Blog Series, Table Talk! In weekly installments published directly to LinkedIn, our Co-Founder and CEO Yuni Sameshima will interview industry professionals to extract lessons, and exciting new concepts affecting the grocery retail industry.
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