P2PI Talks Contextual Commerce with Chicory CEO Yuni Baker-Saito

This past week, Chicory CEO Yuni Baker-Saito met with the team at the Path to Purchase Institute to talk contextual commerce media, and why it’s better for advertisers.

Yuni also touches on the evolution of Chicory from a shoppability-focused company to an end-to-end contextual commerce media platform, the advantages of contextual commerce media, and how Chicory’s new ad products drive full-funnel impact for clients.

Check out the video below, and get in touch to learn how you can implement contextual commerce media in your next campaign.