What to Expect from Consumers for Back-To-School

Chicory’s latest Consumer Capture examines survey results from over 1,000 digital recipe users to understand their shopping behaviors and preferences surrounding back-to-school season. Insights include when shoppers enter the back-to-school mindset, purchase channel preference, top products for meal occasions and snacks, and more. CPG brands and retailers alike can leverage these data points to build their back-to-school activation strategies.