Both Brands and Consumers Will be Impacted by Third-Party Cookie Deprecation

Through recent research, Chicory has surveyed both brands and consumers on online shopping habits and how they are thinking about and planning for third-party cookie deprecation. While our Contextual Commerce Shopper Study details consumers’ online buying habits and the influence of contextual commerce on their path to purchase–our latest research with Food Dive explores mounting privacy concerns amid cookie deprecation from the perspective of CPG marketers. 

The good news is–with third-party cookie deprecation underway, many CPG brands are already taking steps to adjust their strategies to meet the concerns of their consumers, with many adopting contextual commerce. Our infographic illustrates the opportunity that third-party cookie deprecation presents for brands to future-proof their strategy without sacrificing scale or budget.