New White Paper: The 2024 Holiday Playbook
The holiday season is a pivotal time for CPG brands and consumers alike. Online recipes have transformed how people shop and plan for the holidays. Whether it be streamlining online grocery orders themselves or inspiring consumers to purchase entirely new brands and ingredients tailored to festive gatherings, consumers are turning to online recipes now more than ever.
In this year’s edition of The Chicory Holiday Playbook, we dive deep into these shifts. In the white paper, we explore findings from a survey of U.S. consumers and data from Chicory’s recipe network to illustrate emerging holiday shopping behaviors - as well as how online recipes are helping to shape grocery purchases and influence product discovery.
Like last year, we expect recipe pages to be prime, contextually relevant environments for CPG brands and agencies to reach their target audiences during the holiday season. In this report, we leverage the learnings from our clients’ 2023 holiday campaigns to provide strategic input that can help drive incremental sales, increase media efficiency, and reach new & lapsed customers.
Read The 2024 Holiday Playbook down below, and reach out to set up a time to chat today.
The 2024 Holiday Playbook
In the 2024 Holiday Playbook, we equip CPG brands and agencies as well as grocery retailers with the definitive resource for planning their contextual commerce strategy this season.
