New Report: The 2024 State of Online Recipes
Online recipes have transformed the way we shop. Since the COVID-19 pandemic, they’ve grown from simple tools that help consumers cook daily meals to genuine influences in the products and brands they purchase from grocery retailers. Usage is not slowing down, either.
This year, we’re excited to launch this year’s edition of The State of Online Recipes. In the report, we explore findings from a survey of U.S. consumers and data from Chicory’s recipe network to illustrate how American consumers are leveraging online recipes to simplify meal planning and inspire grocery shopping decisions.
Since last year’s edition of our survey, online recipe usage has grown to 91%. In The State of Online Recipes, we explore findings from a survey of U.S. consumers and data from Chicory’s recipe network to illustrate how American consumers are leveraging online recipes to simplify meal planning and inspire grocery shopping decisions.
Our data reveals how influential online recipes are to the purchasing journey, and the critical opportunity they present for CPG brands looking to leverage contextually relevant content - delivering their product and messaging to a high-intent audience that’s in the buying mindset.
Read The 2024 State of Online Recipes down below, and reach out to set up a time to chat today.
The 2024 State of Online Recipes
This report uses consumer survey results and data from Chicory’s recipe network to dive into the trends and insights shaping how consumers are discovering and engaging with recipes online.
