Infographic: The Mindset of Today’s Consumer

2025 has been quite the year. Between wide-spread price sensitivity, back-and-forth on tariffs, concerns about product shortages, the emergence of GLP-1s, and an increased consumer interest in protein, there has been a lot to navigate.

We wanted to check in on how consumers are thinking and feeling amidst all of this uncertainty. Our new infographic highlights findings from our recent survey of 1,000 US consumers (500 Gen Pop and 500 Gen Z) on how they are feeling, thinking, and changing their behavior in this uncertain time.

To get an even more in-depth view of the landscape, attend our new webinar session on September 4th, where we break down what this shifting consumer mindset means for reaching shoppers in the moments that matter.

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Want to learn more about how Chicory can help your brand connect with today’s changing consumers? Say hello@chicory.co to get in touch with our team, or schedule a call below.