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About Chicory

Chicory believes in the power of recipes to inspire consumers and drive commerce. As the leading contextual commerce advertising platform, we transform recipe content into commerce media. Our platform powers a network of recipe publishers and retailers that CPG brands use to reach 123 million high-intent grocery shoppers each month. Chicory's contextual advertising and shoppable recipe solutions can be found on 5,200+ websites and food blogs, including the Food Network, Delish and LandOLakes.com. Sites enabled with our technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 70+ leading retailers. 

 

WHAT WE VALUE

Chicory is on a mission to challenge the business-as-usual mentality in the grocery industry. We believe that it's time to bring efficiency and transparency to grocery shopping and we achieve this by keeping engineering as our backbone and innovation at our core.

 
 

OUR FUTURE

The future of Chicory is the future of grocery. We now approach every problem with the same vision our founders had in the early days. It's important for us to always be working toward a more efficient, more connected food future as we create the infrastructure for grocery ecommerce transactions to take place across the web.

 

OUR HISTORY

Today, we are a venture-backed startup in New York City, at the forefront of creating distributed digital grocery shopping experiences. But our founders' initial vision was simply to make mealtime a more doable task—to turn "more recipes into reality." They came up with our "Get Ingredients" button as students on their upstate New York college campus and built a prototype. Within five years, Chicory has made millions of recipes shoppable on over 5,200 recipe websites and is now the largest shoppable recipe network in the world.

 
 

Meet Our Founders

 

Yuni Baker-Saito and Joey Petracca

Yuni Baker-Saito and Joey Petracca originally founded Chicory in a dorm room at Colgate University in 2013 as a way to get people to cook and get groceries more easily at home. Since then, Chicory has transformed into a thriving digital shopper marketing platform that works with leading CPG brands like General Mills and grocery retailers like Wakefern.

Yuni and Joey are recent Forbes 30 Under 30 honorees in the Retail and Ecommerce category and are both avid speakers and thought leaders on trends in shopper marketing, digital grocery and advertising. Yuni and Joey are also dedicated to guiding the next generation of entrepreneurs through mentorship programs, such as the Entrepreneurs Roundtable Accelerator, Colgate University's Thought into Action and Built By Girls.