Case Study: Driving 30% In-Store Visit Lift for Giant Food with Contextual Commerce Media

The Challenge

The grocery retail landscape has changed dramatically in recent years, with rising competition and a shift towards online shopping driven by consumer demand for convenience.

Giant Food was looking to adapt to these challenges by developing a new strategy to engage shoppers and drive in-store traffic.

The Solution

Giant Food turned to Chicory, the only end-to-end contextual commerce media platform, to test new digital advertising tactics and drive incremental in-store traffic.

Chicory's proprietary platform enabled Giant Food to serve ads within the brand-safe, contextually relevant environment of digital recipes.

The retailer worked with Chicory to activate Chicory Premium, a proprietary ad format that delivered the grocer’s value message directly within the recipe card. Chicory would then help optimize and refresh creative weekly.

Chicory ensured the brand reached consumers in the right mindset—when they were planning meals and ready to make grocery decisions.

Key Outcomes

88k+

Incremental visits to Giant Food stores.

36.4%

Incremental lift in store visits.

Want to read the full case study? Read more here. If you’re ready to learn more about how brands and agencies are accelerating the buying journey with contextual commerce media, reach out to set up a time to chat today.

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