ON THE BLOG
5 Ways Third-Party Cookie Deprecation Will Impact Marketers
Chicory has compiled 5 of the biggest challenges that CPG marketers will face as third-party cookies continue to deprecate and the opportunity that contextual commerce has to offer amidst these obstacles.
Contextual Commerce: A Key Alternative in The Cookieless Future
Contextual commerce allows CPG brands to reach consumers during true moments of inspiration while they are engaging with contextually relevant content. This results in increased customer acquisition, scalability, and more.
[New Research] Driving Grocery Sales Using Contextual Commerce
Chicory and the Path to Purchase Institute conducted a study with 1,000 shoppers to explore how contextual commerce impacts grocery purchasing decisions. Find out more.
REPORTS
The 2023 State of Online Recipes Report
The latest data to illustrate how consumers and brands leverage online recipes today
Looking Beyond Third-Party Cookies
This research with Food Dive provides insights into how brands are responding to the deprecation of third-party cookies, and how contextual commerce will play a role in their advertising strategies moving forward.
How Consumers See Contextual Commerce
Chicory, in collaboration with the Path to Purchase Institute, conducted a study involving 1,000 shoppers. This proprietary research reveals opportunities for brands to influence grocery purchasing decisions at various stages of the buyer's journey.
CASE STUDIES
Driving New Dairy Product Engagement
A dairy product launch saw a 2.80x ROAS by reaching high-intent shoppers on recipes
Diet-Friendly Ice Cream Wins Summer
A 5.3% sales lift made contextual advertising a win for this frozen treat brand
Wine Brand Makes Perfect Easter Pairing
This wine brand offered perfect pairings to their Easter fare, delivering a +$12 ROAS
INFOGRAPHICS
The Impacts of Third-Party Cookie Deprecation
Recent survey data highlights the how third-party cookie deprecation will unveil new opportunities for brands to reach consumers.
Consumer Trends: Back-to-School
Survey results from over 1,000 digital recipe users regarding their shopping habits during back-to-school season.
Consumer Trends: Fall Tailgating
Survey results from over 900 digital recipe users to understand their shopping behaviors and preferences surrounding fall tailgating season.
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