A portfolio of hundreds of products doesn’t make marketing easy. How do you choose which items to promote and when? This parent brand used Chicory to “own” ingredients across our recipe network, allowing website visitors to dictate how much spend went where. Any time, say, “cinnamon” appeared, so did an ad for this brand’s cinnamon. And the results showed a big boost for holiday ingredient engagement!

When you’ve got a product that’s particularly high-end, every sale counts. You may sell fewer products, but the relationships you develop with your buyers are that much more special. So, that’s why this premium spices and extracts company tapped Chicory for a shoppable holiday campaign. At nearly $40 per bottle of vanilla, we were able to drive spot-on engagements for the brand using our recipe network, trafficked by some serious foodies.

A cold glass of milk, trimming the tree, and a Christmas cookie dunked into my 2%... these are a few of my favorite things. This national board for promoting the consumption of dairy milk worked with Chicory to develop a “shoppable milk aisle” that we promoted with festive milk ads on holiday recipes throughout the holiday season. Here’s how the promotion performed and drove online engagements with dairy milk in November and December.

There are certain brands that are synonymous with the products they produce. Which can make it that much more challenging to break away from the usual and introduce a new product line. But this legacy brand knew that using recipes was the perfect way to educate consumers about the benefits of their new millennial-friendly products and packaging!

If our network of 80M grocery shoppers is any indication, the holidays are synonymous with sweet treats. Throughout the month of December, other recipes might as well not exist, considering the levels to which cookie recipes are trafficked. That’s why this classic snack brand teamed up with Chicory this holiday season. They advertised their products on these trending recipes, educating shoppers about creating a “holiday house” with their product while driving in-store foot traffic and ecommerce engagement along the way.

Perdue worked with Chicory to reach and engage shoppers at their moment of meal inspiration. This program was one of Chicory’s longest running and most ambitious campaigns to date, employing the full Chicory client experience. Perdue leveraged all of Chicory’s solutions to reach consumers at every touchpoint along their shopping journey. Chicory included a ROAS study leveraging IRI Match Market Testing™, a proven media measurement practice used for all types of media performance analysis. To determine sales impact and return on ad spend, IRI analyzed retailer store-level transactions across selected test and control markets to effectively isolate the impact of the test campaign on sales.

All great cooking starts with a fatty base. Ask an Italian and it’s olive oil. Ask a Frenchman and it’s butter. But ghee—widely used in Indian, Pakistani and Middle Eastern cooking—is a flavorful substitute many Americans overlook. That’s why this organic dairy brand teamed up with Chicory to promote their new ghee (clarified butter) product, using Chicory’s recipe network to spread awareness of ghee and its many uses.

Chicory worked with an all natural powdered peanut butter brand to spread the word about their unique, low cal product. Using ingredient and recipe targeting as the primary marketing tactics, Chicory worked to introduce this product to shoppers already in market for peanut butter and other protein-rich health foods (like post-workout shakes!). All ads were also made shoppable, sending products directly to Amazon.com carts any time a user clicked.

Shoppers love a good deal. Especially when it’s for a product they frequently purchase during their weekly shopping trip—like yogurt. An organic yogurt brand worked with Chicory to promote their yogurt throughout the Chicory network and across the web. But unlike other campaigns, which normally lead consumers to a retailer or a brand’s owned media, this campaign directed shoppers to a coupon, leading to surprising results.

People often wonder what the secret to great food is. Yet, the answer to that is really simple—great flavor. And while the folks behind this mayonnaise brand have known this for over 100 years, they worked with Chicory to make sure everyone else did too.

When buying avocados, the right one matters. Because, after all, avocados are the star ingredient in so many recipes, like avocado toast. This summer, Chicory helped a leading avocado brand corner smaller avocado-buying markets. The results proved that the buttery fruit (yes, fruit!) isn’t just a trend among hipsters in big cities, but is beloved by all kinds of folks in smaller towns across the USA.

Culinary Hill—a Midwestern food blog run by Meggan Hill—joined the Chicory publisher network back in 2016. Over the years, her blog has grown alongside Chicory’s tech and media offerings. See how Meggan monetized her evergreen content with Chicory to increase her earnings by nearly 30 times what it previously was.

A well known butter brand sought to take their popularity to the next level, and make their name synonymous with butter. By leveraging Chicory’s over 80 million in-market shoppers, the campaign promoted the brand’s butter on over 1,000 recipe websites to consumers in the pre-shop phase.

A sugar replacement brand sought to drive online sales and in-store foot traffic through an omnichannel strategy with Chicory, using recipes to reach grocery shoppers in their pre-trip planning phase.

By perfectly pairing this organic broth brand's products with matching ingredients nationally, Chicory was able to drive awareness and ecommerce engagements on Amazon. Each in-recipe ad click drove an item directly into a user’s Amazon cart, boosting online purchases and consumer recognition of the brand.

For this campaign, an orange liqueur company worked with Chicory to promote new uses of its alcohol in brunch cocktails and inspire new usage ideas among new customers.

For this campaign, an all natural sugar replacement manufacturer worked with Chicory to activate in-market shoppers during peak resolution season, promoting its products alongside sugar and sugar substitutes within relevant recipes.

For this campaign, California Walnuts worked with Chicory to present walnuts to consumers while they browsed recipes in our network, establishing California Walnuts as the best choice for cooking.

For a Q4 Halloween program, Chicory ran an omnichannel campaign that promoted Halloween candies for sale at Ahold stores. The campaign made ads shoppable with Chicory's Click-to-Cart technology, plus measured in-store lift to help understand how ecommerce engagement translates to in-store sales.