In this year’s Path to Purchase Retail Media Summit, Chicory’s Meghan Howard was joined by Julia Miller of Mars United Commerce, to discuss why contextual commerce is a winning strategy amid third-party cookie deprecation.
Despite the rise of Retail Media Networks, there remains a need to diversify partners and make your media investments work harder. Contextual commerce media is the through line for full funnel media and a complementary strategy to RMNs.
Check out the video below, and say hello@chicory.co to learn how you can implement contextual commerce media in your next campaign.