Highlights from Retail Media Summit

In this year’s Path to Purchase Retail Media Summit, Chicory’s Meghan Howard was joined by Julia Miller of Mars United Commerce, to discuss why contextual commerce is a winning strategy amid third-party cookie deprecation.

Despite the rise of Retail Media Networks, there remains a need to diversify partners and make your media investments work harder. Contextual commerce media is the through line for full funnel media and a complementary strategy to RMNs.

Check out the video below, and say hello@chicory.co to learn how you can implement contextual commerce media in your next campaign.