Chicory is a digital shopper marketing platform that turns recipes into a retail environment. Our contextual commerce approach— which combines contextual advertising with shoppable tech— drives sales for the world’s leading CPG brands and retailers.
We're on a mission to do digital grocery marketing better. As more consumers buy groceries online, brands and retailers need new and innovative ways to engage with shoppers. Our contextual commerce approach to shopper marketing extends your brand's reach among ready-to-buy consumers outside of the retailer environment.
Reaching grocery shoppers online has never been simpler -- or more doable, at scale. Chicory’s network spans over 1,500 recipe websites, 5.4 million recipes and reaches 100 million shoppers a month.
Our brand safe recipe network includes hundreds of independent recipe blogs and legacy media sites. Chicory-powered recipes reach the primary grocery shopper in the household as they plan their purchase.
Sites
Shoppers
Recipes
Digital recipes dictate what shoppers buy. By advertising in recipes or making recipe content shoppable, grocery brands effectively influence shoppers during their pre-purchase and planning phase.
Of shoppers use recipes to make their shopping list
Of shoppers visit digital recipes on their devices in-store
Recipes are the number one driver of new product trial
Measured by a 2020 consumer survey conducted by Chicory.
Chicory tailors campaign recommendations to our brand partners to reach goals and meet client priorities. Clients can activate a contextual commerce campaign by “owning” their ingredient across our network, appearing alongside holiday-specific recipe content, suggesting new use cases on trending recipe content and much more.
As an approved off-platform vendor for many of our retailer partners, Chicory enhances digital shopper marketing campaigns by making advertisements, recipes, “buy now” pages or landing pages shoppable or commerce-enabled. These seamless shopper experiences support ecommerce growth initiatives, while also producing results in-store.
Average ROAS
Average Incremental Sales
Average Sales Lift
Averages determined by aggregating Chicory campaigns measured by third party attribution partners.
Leading CPG brands, top retailers and emerging brands all trust Chicory to support their shopper marketing and ecommerce efforts.
Ready to modernize your shopper marketing strategy with contextual commerce? Reach out via the form below and we’ll be in touch!
