Contextual Commerce: What is All the Buzz About?

Amid changing privacy regulations and shifts in the advertising landscape, most notably, the beginning of the end of third-party cookies, the term “contextual commerce” has entered the conversation, not only as a viable alternative to cookies but as the only truly scalable and future-proof strategy.

Chicory surveyed marketing professionals at CPG brands to understand how they're adapting their strategies to account for the deprecation of third-party cookies. The survey revealed that marketers are increasingly relying on contextual commerce and identifying several benefits of this approach. The infographic below highlights some of these findings.