The Leading Contextual Advertising Platform For CPG & Grocery

Chicory engages consumers when they’re making food-related decisions — looking up recipes, planning meals, and creating shopping lists — reaching them in an active mindset.

We convert moments that matter into measurable outcomes by activating unique media experiences within contextually relevant, brand-safe content.

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What we do

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Right Mindset. Right Moment. Real Outcomes.

8.96X
iROAS driven for co-branded peanut butter and jelly holiday campaign
$600K
Incremental sales delivered through protein brand awareness campaign
62%
Of purchases driven by new & lapsed shoppers

Mindset Matters

The modern consumer experience is changing. Today, consumers zig-zag between digital and physical environments: scrolling, streaming, searching, shopping.

Reaching them in the right mindset matters more than ever. Research shows ad receptivity increases by 60% when shoppers are in the right mindset. That’s why context isn’t just helpful; it’s essential.

New Survey: Navigating Consumer Mindsets

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Marketing Moments that Deliver Outcomes

Chicory uniquely reaches consumers in high-intent moments and when they are in an active mindset. This enables us to influence across the full shopping journey — from curiosity to consideration and conversion. We deliver full-funnel success for our customers.

Why Brands Work With Us

Launch New Product

Launch New Products

Cheese brand released new plant-based product and drove a 4.8% sales lift.

Promote Usage Occasions

Promote New Usage Occasions

Candy manufacturer educated shoppers and drove nearly 159K incremental units.

Reach New and Lapsed

Reach New & Lapsed Shoppers

Detergent brand expanded their customer base by driving 67% of sales from new and lapsed shoppers.

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Why Our Customers Love Us

  • "We're constantly evolving and creating content to stay relevant...that's why I just love working with the Chicory team. We want to be very relevant with our content and show up in recipes that are trending."

    Kelly Meredith — Sr. Marketing Manager, Omnichannel at Primal Kitchen

  • "It is such a pleasure to work with the Chicory team. Their level of customer service is unparalleled, and they deliver fantastic campaigns with record sales lift and velocity. They go above and beyond the call of duty to ensure their clients are happy. I feel so fortunate to work with this dynamic and fabulous team!"

    Megan Rider — Domestic Marketing Director, Alaska Seafood Marketing Institute

  • "At Giant Eagle, we care about how shoppers discover, purchase and incorporate products into their meals and lives at home. Our partnership with Chicory brings a whole new dimension to this, enabling us to connect brands with contextually relevant, off-site recipe content and reach consumers when they're inspired to purchase."

    Jonathan Mancuso — Senior Manager Partnership Marketing Strategy, Giant Eagle

  • "We first partnered with the Chicory team for their shoppable technology, which seamlessly drives add-to-carts via highly-relevant recipe content. Now we know that their great partnership extends beyond their tech. Their team excels at executing on our goals and KPls, increasing unit share, engagement, and basket size, and sharing the campaign results with our team."

    Deanna Mangione — Customer Marketing, General Mills

Case Studies

Leading Brands Choose Chicory

Our Platform

Chicory is the leading contextual advertising platform for CPG and grocery. While others offer reach or relevance, Chicory delivers both at unmatched scale.

150M
Monthly Unique Shoppers
7,000+
Food & Recipe Publishers
70+
Retailer Integrations

Ready to learn how chicory can help you?

Book a meeting below to see how we connect context with commerce.