Case Study: Baking Brand

Nostalgic Baked Goods Brand Inspires Holiday Baking Projects

This well-known baked goods brand partnered with Chicory to showcase its seasonal Thanksgiving and Christmas cookies, alongside other beloved holiday favorites.

10M+

Recipe browsers reached

0.28%

Overall Campaign CTR

1.9M

Store visits generated

Challenge

A brand known for its assortment of ready-to-bake cookie dough and baked goods collaborated with Chicory on a campaign to showcase its seasonal Thanksgiving and Christmas cookies, alongside other beloved holiday favorites such as pie crusts and crescent rolls. The goal of the campaign was to tap into holiday nostalgia and drive awareness and purchase of these products. 

Strategy

To promote these offerings, Chicory deployed its Premium In-line and Pairings ads across recipe sites. In-line ads strategically targeted ingredient keywords such as “crescents,” “dough,” “cookies,” “cookie dough” and “pie crust,” while Pairings ads honed in on relevant holiday recipe categories like “holiday entertaining,” “holiday baking,” “crave-worthy cookies” and “classic holiday meals.”
Upon engaging with the campaign, shoppers seamlessly navigated to a retailer’s website, where they could explore the showcased products and make effortless purchases.

Results

The results were impressive, with the campaign generating significant engagement, boasting a 5x iROAS (incremental return on ad spend) and a 1.2% sales lift.