This past week, Chicory CEO Yuni Baker-Saito met with the team at the Path to Purchase Institute to talk contextual commerce, Chicory's evolution, and the advantages of contextual commerce media in the current advertising landscape.
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As the focal point of recipe websites, recipe cards offer a unique opportunity for brands to connect with consumers at the moment of inspiration. In this blog, we’ll discuss the value of reaching consumers within the recipe card with our in-recipe ad solution, Chicory Premium.
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In this week’s edition of Chicory’s Retail Media Report, we dive into what industry experts are thinking two weeks into Google’s cookie deprecation announcement, Ahold Delhaize USA’s continued growth in the retail media space, and industry forecasts moving into the next few years.
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Chicory is excited to announce the launch of Partner Portal, a self-service insights and reporting platform for food bloggers and enterprise publishers. This tool offers detailed revenue insights, ingredient performance analysis, and customizable reports, helping users optimize their content and maximize earnings. By leveraging Chicory's platform, publishers can gain valuable data to enhance their content strategy and grow their site.
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On this month’s Recipe Wrap Up, we take a look at continued peaks and valleys in online recipe usage, non-alcoholic beverage trends, and what dinner recipes consumers are looking to end their nights with.
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In a shocking turn of events, Google announced last week that it will not continue towards the deprecation of third-party cookies in Chrome. Let’s explore how the industry is reacting - and how they might adapt in the face of this decision.
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In this week’s edition of Chicory’s Retail Media Report, we dive into why Google’s plan to scrap third-party cookie deprecation matters for retailers, and Sam’s Club’s continued growth in the retail media space.
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For CPG brands looking to drive awareness and results, there are a variety of advertising types that can be incorporated into one’s media strategy - let’s compare and contrast two popular options today.
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In this year’s Path to Purchase Retail Media Summit, Chicory’s Meghan Howard was joined by Julia Miller of Mars United Commerce to discuss why contextual commerce is a winning strategy amid third-party cookie deprecation. This video dives into the need to diversify partners, make media investments work harder, and leveraging contextual commerce media as a complementary strategy to RMNs.
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Analyzing seasonal beverage recipe trends offers CPG brands valuable insights for creating successful contextual commerce media campaigns - this week, let’s see how brands can strategize around seasonal non-alcoholic drink trends.
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As the only end-to-end contextual commerce media platform, Chicory is pleased to announce its recent integration with LiveRamp to unlock best-in-class cookieless retail media activation across the open web.
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In this first edition of Chicory’s Retail Media Report, we take a look at new players in the retail media space, how measurement advancements in the industry are analyzing audiences more holistically, and a few pain points that buyers are surfacing.
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Contextually relevant ad placement is critical for reaching inspired customers - let’s dive into where brand safety and media efficiency fall in the mix.
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Privacy concerns, retail media shifts, consumer targeting and more - Let’s dive into three reasons why contextual commerce media is the key strategy for future-proofing your CPG strategy.
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Welcome to the first edition of Chicory’s Monthly Recipe Wrap-Up! We tap into our network of 5,200+ food publishers to understand how consumers are engaging with and viewing recipe content shopping month-by-month. This month, we look at Sunday peaks in recipe viewership, seasonal cocktail trends, and what breakfast ingredients recipe viewers are gravitating towards.
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Following the session at Retail Media Summit, Contextual Commerce: A Key Alternative For Thriving in The Cookie-less Era, Chicory unveiled new ad solutions to boost consumer engagement across the buying journey, from awareness to product discovery. As a key partner to brands like Mars United Commerce, Giant Eagle, and Chobani, we are excited to continue innovation in the retail media space.
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Chicory, the leading end-to-end contextual commerce media platform, is proud to announce its recognition as one of Inc. Magazine’s Best Workplaces for 2024. This esteemed honor highlights Chicory's dedication to creating a dynamic and supportive work environment that fosters innovation and employee satisfaction.
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Chicory has partnered with WordPress Recipe Maker to allow food bloggers to activate Chicory directly within their WPRM dashboard.
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Chicory’s network of over 5200 recipe sites reveals key insights into how consumers alcohol and cocktail preferences change throughout the year. With 56% of consumers reporting they have already have an alcohol brand in mind before they shop, CPG brands can capitalize off of seasonal trends by advertising in-recipe and staying top of mind while their audience browses.
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Results from a recent consumer survey show that 60% of festive at-home gatherings this fall will include dessert. Chicory’s proprietary recipe network of 5200 sites reveals key insights into the trending fall flavors so CPG brands can stay in the know on the most effective ways to activate their autumn campaigns.
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