Analyzing seasonal beverage recipe trends offers CPG brands valuable insights for creating successful contextual commerce media campaigns - this week, let’s see how brands can strategize around seasonal non-alcoholic drink trends.
Read More
Chicory’s network of over 5200 recipe sites reveals key insights into how consumers alcohol and cocktail preferences change throughout the year. With 56% of consumers reporting they have already have an alcohol brand in mind before they shop, CPG brands can capitalize off of seasonal trends by advertising in-recipe and staying top of mind while their audience browses.
Read More
Results from a recent consumer survey show that 60% of festive at-home gatherings this fall will include dessert. Chicory’s proprietary recipe network of 5200 sites reveals key insights into the trending fall flavors so CPG brands can stay in the know on the most effective ways to activate their autumn campaigns.
Read More
Consumer survey results and Chicory’s proprietary recipe data highlight key insights into how consumers will be browsing and shopping for meals this holiday season. CPG brands looking to get in front of consumers when they are at their highest intent for shopping can leverage these insights and start building their campaigns today.
Read More
Amid changing privacy regulations and shifts in the advertising landscape, most notably, the beginning of the end of third-party cookies, the term “contextual commerce” has entered the conversation, not only as a viable alternative to cookies but as the only truly scalable and future-proof strategy.
Read More
Survey results from over 900 digital recipe users to understand their shopping behaviors and preferences surrounding fall tailgating season.
Read More
Survey results from over 1,000 digital recipe users regarding their shopping habits during back-to-school season.
Read More
Our latest research reports highlights consumer privacy concerns and behaviors around online shopping, while revealing the ways CPG brands are addressing these concerns through implementing contextual commerce strategies.
Read More