With the grocery retail landscape changing dramatically in the last few years, Giant Food saw a need to adapt to rising competition and reduced consumer spending power. Read how the retailer turned to Chicory to test new digital advertising tactics and drive incremental in-store traffic.
Read MoreOn this month’s Recipe Wrap Up, we take a look at the top pumpkin-based recipes, easy-to-make recipe trends, and what dessert recipes consumers were leaning on at the top of autumn.
Read MoreIn this week’s edition of Chicory’s Retail Media Trend Report, we highlight continued efforts in retail media standardization from the IAB, as well as new reports from Grocery Doppio forecasting major industry growth.
Read MoreIn this week’s edition of Chicory’s Retail Media Report, we recap Groceryshop 2024, and uncover some key insights from industry players who attended this year’s conference.
Read MoreIt’s been a week since Groceryshop 2024, where some of the largest industry players in the retail and CPG space came together to share insights on the ever-evolving world of retail media. In this post, we gathered the top three insights of the conference, and how industry players are leaning on contextually relevant media to shape consumer grocery shopping.
Read MoreIn this week’s edition of Chicory’s Retail Media Report, we dive into insights pulled from key industry players, and how major retailers are approaching their RMN strategy moving forward.
Read MoreOn this month’s Recipe Wrap Up, we take a look at the top Labor Day recipes, NFL game day trends, and what dessert recipes consumers are using to prep for the upcoming holiday season.
Read MoreChicory Portfolio allows advertisers to showcase multiple products within a single, visually engaging unit, helping brands win critical "meal moments" by reaching high-intent shoppers on recipe pages. From promoting product variety to creating a seamless shopping experience, Chicory Portfolio offers brands a powerful way to engage consumers and elevate their campaigns.
Read MoreIn this week’s edition of Chicory’s Retail Media Report, we dive into major industry acquisitions and new media standardization that could help brands better understand their overall media efficiency.
Read MoreIn this week’s edition of Chicory’s Retail Media Report, we dive into Grocery TV's in-store retail media expansion into the pharmacy space.
Read MoreAs the focal point of recipe websites, recipe cards offer a unique opportunity for brands to connect with consumers at the moment of inspiration. In this blog, we’ll discuss the value of reaching consumers within the recipe card with our in-recipe ad solution, Chicory Premium.
Read MoreIn this week’s edition of Chicory’s Retail Media Report, we dive into what industry experts are thinking two weeks into Google’s cookie deprecation announcement, Ahold Delhaize USA’s continued growth in the retail media space, and industry forecasts moving into the next few years.
Read MoreIn this first edition of Chicory’s Retail Media Report, we take a look at new players in the retail media space, how measurement advancements in the industry are analyzing audiences more holistically, and a few pain points that buyers are surfacing.
Read MoreContextually relevant ad placement is critical for reaching inspired customers - let’s dive into where brand safety and media efficiency fall in the mix.
Read MorePrivacy concerns, retail media shifts, consumer targeting and more - Let’s dive into three reasons why contextual commerce media is the key strategy for future-proofing your CPG strategy.
Read MoreWelcome to the first edition of Chicory’s Monthly Recipe Wrap-Up! We tap into our network of 5,200+ food publishers to understand how consumers are engaging with and viewing recipe content shopping month-by-month. This month, we look at Sunday peaks in recipe viewership, seasonal cocktail trends, and what breakfast ingredients recipe viewers are gravitating towards.
Read MoreA key element of grocery retail media networks is product diversity. Contextual commerce within digital recipe content is emerging as a scalable and effective solution to sustain RMN growth while adapting to changing regulations. Chicory’s contextual commerce approach targets "inspired" shoppers, leverages hyper-targeted advertising, and delivers a seamless e-commerce experience, while driving incremental sales.
Read MoreMany new retail media groups like Target’s Roundel (launched in 2016) and Kroger’s 84.51° (founded in 2015) have launched within the past five years, making it critical to understand the role they play for CPG and food brands, how to leverage their capabilities and insights and how they can expand shopper marketing options off-platform.
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