A July 2026 foodborne outbreak tied to fresh produce is already reshaping the grocery basket. Chicory's Consumer Pulse survey of 1,000+ U.S. adults found that the vast majority of shoppers are already aware of the outbreak, and most have changed what they buy at the grocery store. As our infographic shows, the shift goes beyond avoiding fresh produce: consumers are cooking at home more, shifting toward pantry staples and frozen foods, and changing their restaurant behavior in meaningful numbers. For CPG brands, this is an active demand signal — and the window to reach consumers in a new mindset is open right now.

Following up on the 2024 edition of The State of Online Recipes, let's drill down on how Millennial and Gen Z consumers are leveraging online recipes, and how these publications present a critical opportunity for CPG brands looking to leverage contextually relevant content to reach high-intent audiences.

Looking back at the biggest trends in online grocery shopping and advertising in 2023 and some of Chicory’s proudest achievements. Plus, a look ahead to 2024.

Chicory and the Path to Purchase Institute conducted a study with 1,000 shoppers to explore how contextual commerce impacts grocery purchasing decisions. Find out more.