In this year's edition of The Holiday Playbook, we equip CPG brands and agencies as well as grocery retailers with the definitive resource for planning their contextual commerce strategy this upcoming holiday season.

Following up on the 2024 edition of The State of Online Recipes, let's drill down on how Millennial and Gen Z consumers are leveraging online recipes, and how these publications present a critical opportunity for CPG brands looking to leverage contextually relevant content to reach high-intent audiences.

In this year's edition of The State of Online Recipes report, we explore findings from a survey of U.S. consumers and data from Chicory’s recipe network to illustrate how American consumers are leveraging online recipes to simplify meal planning and inspire grocery shopping decisions.

Looking back at the biggest trends in online grocery shopping and advertising in 2023 and some of Chicory’s proudest achievements. Plus, a look ahead to 2024.

Chicory and the Path to Purchase Institute conducted a study with 1,000 shoppers to explore how contextual commerce impacts grocery purchasing decisions. Find out more.