With shifting consumer preferences and seasonal trends shaping the BevAlc landscape, 2025 brings new opportunities for brands to adapt and thrive. In this article, we dive into emerging trends like the rise of white wines, Gen Z’s evolving relationship with alcohol, and how seasonality influences drink choices—helping brands connect with consumers at the right moments.
Read MoreWith the grocery retail landscape changing dramatically in the last few years, Giant Food saw a need to adapt to rising competition and reduced consumer spending power. Read how the retailer turned to Chicory to test new digital advertising tactics and drive incremental in-store traffic.
Read MoreThis last year has seen a lot of noise around the shifting landscape of media. With growing consumer disdain towards unhelpful advertising, it’s time to have a conversation about non-helpful ads, and why it’s critical for advertisers to consider the consumer experience in their campaigns.
Read MoreWhen we surveyed American consumers last month, we found that 67% of shoppers say they adjust grocery shopping and meal planning at the start of the year. This report explores three key takeaways that help CPG brands and retailers align with shifting consumer priorities for 2025.
Read MoreWith Gen Z reshaping advertising expectations, traditional Super Bowl media presents new challenges for CPG brands and retailers. In this article, we explore how recipe pages provide a unique, brand-safe opportunity to reach Gen Z in meaningful, high-intent moments leading up to the big game.
Read MoreOn this month’s Recipe Wrap Up, we take a look at the top pumpkin-based recipes, easy-to-make recipe trends, and what dessert recipes consumers were leaning on at the top of autumn.
Read MoreEconomic experts are no longer forecasting the recession we feared at the top of the year. However, when we surveyed consumers, we found stark behavioral changes in grocery shopping habits, in part due to anxiety around the recession. In this article, we explore three key takeaways we pulled from our “2024 Consumer Behavior Amid Pricing Squeeze” survey.
Read MoreAs political campaigns flood traditional ad spaces, our COO Joey Petracca explores how brands are exploring contextual commerce as a brand safe alternative to meet consumers at the point of discovery and inspiration.
Read MoreAs Super Bowl 2024 approaches, let’s explore how CPG brands can target consumers leading up to the big game with multiple ad formats, co-branded promotions, and within recipe cards to drive consumer engagement and sales.
Read MoreIt’s been a week since Groceryshop 2024, where some of the largest industry players in the retail and CPG space came together to share insights on the ever-evolving world of retail media. In this post, we gathered the top three insights of the conference, and how industry players are leaning on contextually relevant media to shape consumer grocery shopping.
Read MoreWith the rise of issues like political unrest or the uptick in objectionable content, it’s critical to home in on why brand safety is important on a more granular level. This week, we focus on brand safety and the rise of Made for Advertising (MFA) sites.
Read MoreOn this month’s Recipe Wrap Up, we take a look at the top Labor Day recipes, NFL game day trends, and what dessert recipes consumers are using to prep for the upcoming holiday season.
Read MoreChicory Portfolio allows advertisers to showcase multiple products within a single, visually engaging unit, helping brands win critical "meal moments" by reaching high-intent shoppers on recipe pages. From promoting product variety to creating a seamless shopping experience, Chicory Portfolio offers brands a powerful way to engage consumers and elevate their campaigns.
Read MoreOn this month’s Recipe Wrap Up, we take a look at the top seafood recipes, ice cream trends, and what lunch recipes consumers are using most.
Read MoreThis past week, Chicory CEO Yuni Baker-Saito met with the team at the Path to Purchase Institute to talk contextual commerce, Chicory's evolution, and the advantages of contextual commerce media in the current advertising landscape.
Read MoreAs the focal point of recipe websites, recipe cards offer a unique opportunity for brands to connect with consumers at the moment of inspiration. In this blog, we’ll discuss the value of reaching consumers within the recipe card with our in-recipe ad solution, Chicory Premium.
Read MoreContextually relevant ad placement is critical for reaching inspired customers - let’s dive into where brand safety and media efficiency fall in the mix.
Read MorePrivacy concerns, retail media shifts, consumer targeting and more - Let’s dive into three reasons why contextual commerce media is the key strategy for future-proofing your CPG strategy.
Read MoreAs Google continues the delay of third-party cookie deprecation, marketers are faced with an ongoing challenge of how to adjust their digital advertising strategies to be effective and scalable without consumer data. Contextual Commerce solutions provide a future-proof strategy to help brands prepare for the inevitable shift.
Read MoreContextual commerce allows CPG brands to reach consumers during true moments of inspiration while they are engaging with contextually relevant content. This results in increased customer acquisition, scalability, and more.
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