Consumer survey results and Chicory’s proprietary recipe data highlight key insights into how consumers will be browsing and shopping for meals this holiday season. CPG brands looking to get in front of consumers when they are at their highest intent for shopping can leverage these insights and start building their campaigns today.
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The Chicory team sponsored and attended Flavor Media Summit in Denver, CO where we learned from multiple the ins and outs of content creation from multiple successful food bloggers in a constantly evolving digital landscape. Here are some of the key takeaways we gathered from the event.
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As Google continues the delay of third-party cookie deprecation, marketers are faced with an ongoing challenge of how to adjust their digital advertising strategies to be effective and scalable without consumer data. Contextual Commerce solutions provide a future-proof strategy to help brands prepare for the inevitable shift.
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Amid changing privacy regulations and shifts in the advertising landscape, most notably, the beginning of the end of third-party cookies, the term “contextual commerce” has entered the conversation, not only as a viable alternative to cookies but as the only truly scalable and future-proof strategy.
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Survey results from over 900 digital recipe users to understand their shopping behaviors and preferences surrounding fall tailgating season.
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Survey results from over 1,000 digital recipe users regarding their shopping habits during back-to-school season.
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Our latest research reports highlights consumer privacy concerns and behaviors around online shopping, while revealing the ways CPG brands are addressing these concerns through implementing contextual commerce strategies.
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Contextual commerce allows CPG brands to reach consumers during true moments of inspiration while they are engaging with contextually relevant content. This results in increased customer acquisition, scalability, and more.
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Many marketing professionals are aware that the deprecation of third-party cookies will heavily impact the digital advertising landscape in the near future; but with so much information circulating the industry, it can be difficult to understand just what changes to be aware of. Chicory has compiled 5 of the biggest challenges that CPG marketers will face as third-party cookies continue to deprecate and the opportunity that contextual commerce has to offer amidst these obstacles.
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Inc. magazine today revealed that Chicory is No. 146 on its fourth annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies, based in Pennsylvania, New York, Vermont, New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island, and New Jersey.
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Looking back at the biggest trends in online grocery shopping and advertising in 2023 and some of Chicory’s proudest achievements. Plus, a look ahead to 2024.
Read More![[New Research] Driving Grocery Sales Using Contextual Commerce](https://images.squarespace-cdn.com/content/v1/5f1759f10de2dd310eb34d73/1702480112206-WAL3PGAAW1ZA7PALE5LB/Blog+Image+%281%29.png)
Chicory and the Path to Purchase Institute conducted a study with 1,000 shoppers to explore how contextual commerce impacts grocery purchasing decisions. Find out more.
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The holiday season is a time of togetherness, joy, and, of course, feasts. While the season is full of traditions, the way consumers approach grocery shopping and holiday cooking is always evolving. CPG brands and grocery retailers need to stay attuned to the latest consumer behaviors in order to capitalize on potential advertising opportunities.
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Chicory, the leading contextual commerce advertising platform, is delighted to announce that its Chief Revenue Officer (CRO), Meghan Howard, was honored at two award celebrations last week, marking a significant achievement for Howard and an incredible milestone for Chicory.
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A key element of grocery retail media networks is product diversity. Contextual commerce within digital recipe content is emerging as a scalable and effective solution to sustain RMN growth while adapting to changing regulations. Chicory’s contextual commerce approach targets "inspired" shoppers, leverages hyper-targeted advertising, and delivers a seamless e-commerce experience, while driving incremental sales.
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Chicory, a contextual commerce advertising platform, today announced that it is enhancing and expanding its partnership with Albertsons Companies, a national grocery retailer, through a direct shoppable integration. This new integration offers several benefits, including the capability to send products directly to carts at Albertsons and 15 of its banners via Chicory’s shoppable recipe technology and in-recipe contextual advertisements.
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Chicory's Fall Tailgating Consumer Capture report delves into the preferences and behaviors of more than 900 digital recipe users, providing insights that can guide CPG brands and retailers in crafting effective fall tailgating advertising strategies.
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We’re welcoming Geoff Yang, a Senior Software Engineer who joined us in January 2023, into the Staff Spotlight this month.
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