Ecommerce, CPG and consumer Insights for the Online Grocery Community
August Recipe Wrap-Up
On this month’s Recipe Wrap Up, we take a look at the top seafood recipes, ice cream trends, and what lunch recipes consumers are using most.
Chicory Premium 101: Influencing Consumers Within the Recipe Card
As the focal point of recipe websites, recipe cards offer a unique opportunity for brands to connect with consumers at the moment of inspiration. In this blog, we’ll discuss the value of reaching consumers within the recipe card with our in-recipe ad solution, Chicory Premium.
Publishers and Bloggers Can Now Unlock Powerful Recipe Insights with Chicory’s New Partner Portal
Chicory is excited to announce the launch of Partner Portal, a self-service insights and reporting platform for food bloggers and enterprise publishers. This tool offers detailed revenue insights, ingredient performance analysis, and customizable reports, helping users optimize their content and maximize earnings. By leveraging Chicory's platform, publishers can gain valuable data to enhance their content strategy and grow their site.
July Recipe Wrap-Up
On this month’s Recipe Wrap Up, we take a look at continued peaks and valleys in online recipe usage, non-alcoholic beverage trends, and what dinner recipes consumers are looking to end their nights with.
Chicory Announces Integration with WordPress Recipe Maker
Chicory has partnered with WordPress Recipe Maker to allow food bloggers to activate Chicory directly within their WPRM dashboard.
The Future of Food Blogging: Three Key Takeaways from Flavor Media Summit
The Chicory team sponsored and attended Flavor Media Summit in Denver, CO where we learned from multiple the ins and outs of content creation from multiple successful food bloggers in a constantly evolving digital landscape. Here are some of the key takeaways we gathered from the event.
How Food Bloggers and Recipe Publishers Can Use Shoppable Recipes
If you're a food blogger or recipe publisher, you know that having shoppable recipes is key to improving your blog's traffic and revenue. Here's how to make your recipes shoppable!
How Food Bloggers Can Gain More Instagram Followers
Welcome to Chicory’s Instagram 101! Being newbies ourselves (we started our Instagram about six months ago—follow us @Chicoryco!), we stormed through a ton of articles on how to create a successful Instagram account as we were getting started. After some trial and error, @Chicoryco managed to gather a fanbase of more than 2,000 followers...
Chicory’s Get Ingredients Button Is Becoming ADA Compliant
Chicory audited its shoppable recipe experience to align with The Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).
5 Out-of-Date Blogging Practices (And What To Do Instead)
Whew! It feels like we blinked and all of the sudden it became March 2016. And time moves even more quickly when it comes to the online media landscape. Things go from trendy to the trash in no time (like those jelly sandals you HAD to have in 6th grade). So before you catch yourself getting behind, take a look to see if you're still implementing these five out-of-date blogging practices. Take our advice and go from 2000-and-late to DAMN DANIEL (if you haven’t seen that vine, you have to).
5 Rules for Writing Better Recipes
Here at Chicory, recipes are at the core of our business. Not only do we work with tons of recipe publishers and food bloggers--meaning we look at, easily, hundreds of recipes every week--but we've also invested the time to build out a complex recipe taxonomy that enables us to link ingredients to products.
The Top 10 Most Popular Recipes of 2019
As the year comes to a close, we time to look through our data and find the the most beloved recipes often could be found across many blogs and sites
The Top 5 Thanksgiving Recipes You Need, From Hors D'Oeuvres to Leftovers
Needing Thanksgiving dinner inspiration, ASAP? Chicory’s network of publishers made their best turkey day recipes shoppable, so you can take the holidays easy this year.
A New Take on Pumpkin Spice
Whenever we talk about trending fall recipes, someone inevitably makes a joke about the “PSL.” But, while we can sense some upturned noses at the Starbucks-ian trend, the fact is, people love pumpkin! Here, we dive deep into the heart of all things pumpkin spice to see how this trend is growing.
SEO Advice For Food Bloggers
There is nothing better than being searchable. These articles will help you to brainstorm and plan out your rise to the top of Google's search results because, for the most part, people don't go to page ten to look for a recipe. Help establish yourself as a thought leader and someone who provides trustworthy content. LET'S DO THIS!
Food Blog Traffic Trends
Today I have a bunch of charts to share that I hope transform your blogging game. Or, at the very least, I hope you find them interesting. As Marketing Manager here at Chicory, I'm constantly checking on our blogger network to see how we're performing. I break our traffic down on an hourly basis to identify opportunities for optimizing Chicory performance across the 400+ publications where we appear.
Summer 2018 Recipe and Food Trends by Chicory
As we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.
Tracking Your Blog Traffic with Custom URL Parameters
If you ask most marketers, they'll agree that a key component of successful marketing is "fishing where the fish are." If you're trying to catch a fish, wake up early and go out to the river. If you're trying to sell diapers, go after young moms. It's not rocket science, and yet nailing down exactly where your traffic and leads come from can be tricky business.
The Best Photography Resources for Food Bloggers
Photography isn't something you become good at overnight (not even close) and it's not a skill that you're necessarily born with. But it IS something that helps blogs, particularly food blogs, stand out. In order for your site to grow, you've got to get those pictures circulating around the internet (thank you Pinterest). So, whether you consider yourself a beginner at photography or just want a brush up, these resources will get you reinvigorated and keep you productive during that dreaded summer traffic slump!
5 Style Guide Choices to Make for Your Food Blog
Details. That's the difference between a hobby blog and one that turns into a career. Professional bloggers don't necessarily spend their time writing more content or shooting more photos. Instead, they use their time perfecting their light box set up or testing their recipe a third time to make sure they've gotten it just right.