This past week, Chicory CEO Yuni Baker-Saito met with the team at the Path to Purchase Institute to talk contextual commerce, Chicory's evolution, and the advantages of contextual commerce media in the current advertising landscape.

As Google continues the delay of third-party cookie deprecation, marketers are faced with an ongoing challenge of how to adjust their digital advertising strategies to be effective and scalable without consumer data. Contextual Commerce solutions provide a future-proof strategy to help brands prepare for the inevitable shift.

Contextual commerce allows CPG brands to reach consumers during true moments of inspiration while they are engaging with contextually relevant content. This results in increased customer acquisition, scalability, and more.

Many marketing professionals are aware that the deprecation of third-party cookies will heavily impact the digital advertising landscape in the near future; but with so much information circulating the industry, it can be difficult to understand just what changes to be aware of. Chicory has compiled 5 of the biggest challenges that CPG marketers will face as third-party cookies continue to deprecate and the opportunity that contextual commerce has to offer amidst these obstacles.

Chicory and the Path to Purchase Institute conducted a study with 1,000 shoppers to explore how contextual commerce impacts grocery purchasing decisions. Find out more. 

Have you heard the term “contextual commerce” but aren’t really sure where to begin? We’ve got you covered in this blog post. We run through what exactly it means, the fundamentals and benefits for your CPG brand.

Beyond helping shoppers determine what to make for dinner, digital recipes now provide consumers with a roadmap for their shopping trips⁠ and inversely, a direct path for CPG brands to secure a spot on consumers’ shopping lists.

In a recent Chicory-sponsored Food Dive webcast entitled “How to reach the (increasingly active) online grocery shopper,” Meghan Howard, the company’s Chief Revenue Officer, and Erik Carlson, Senior Manager of Digital and eCommerce Marketing of Mizkan, spoke to grocery and CPG industry leaders about what’s fueling the shift in the way we shop for groceries. 

Understanding how your customers use digital grocery is key to remaining competitive in this ever-growing industry. Find out what they're buying, why they're buying it, and more in this blog post.

We’ve released findings from its 2023 Online Grocery Shopping Report. The annual report, which features results from a survey of more than 1,000 U.S. consumers, analyzes the key characteristics and behaviors of online grocery shoppers. Insights include online order frequency, average basket value, retailer preferences, cart composition, shopping challenges and more. 

According to recent survey data, digital grocery users — whether shopping and planning online — are significantly more loyal to both CPG brands and their retailers.

We dissect the top holiday grocery trends of 2022 based on survey results from 1,300+ grocery shoppers.

To better understand how brands are leveraging commerce media to drive growth, Chicory co-founder and CEO Yuni Sameshima sat down to chat with Primal Kitchen’s Senior Omnichannel Marketing Manager Kelly Meredith at P2PI Live.

Commerce media is a category of digital advertising with the goal of driving commerce engagement. Marketers and media owners do so via the commerce enablement — a.k.a. shoppability — of all types of media.

We share our do’s and don’ts for implementing a contextual commerce strategy, to help your brand delight shoppers, not disrupt them.

Many new retail media groups like Target’s Roundel (launched in 2016) and Kroger’s 84.51° (founded in 2015) have launched within the past five years, making it critical to understand the role they play for CPG and food brands, how to leverage their capabilities and insights and how they can expand shopper marketing options off-platform.

We outline the incremental value that contextual commerce brings to grocery retailers by growing their first-party data, earning new shoppers and driving incremental products to basket.

Behavioral targeting will never go away (after all, “personalization” was the Association of National Advertisers’ 2019 word of the year), but as a result of the upcoming regulations, tried and true contextual targeting will play a much bigger role in marketing strategies.

Meghan Howard, VP of Sales at Chicory, outlines her recommendations for CPGs looking to capitalize on rising grocery prices and win the in-store and digital shelf.

Joey Petracca, Co-Founder and COO at Chicory, the contextual commerce advertising platform, details the specific flaws of affiliate marketing, covering how the model currently impacts publishers, retailers and brands.