For CPG brands looking to drive awareness and results, there are a variety of advertising types that can be incorporated into one’s media strategy - let’s compare and contrast two popular options today.
Read More
In this year’s Path to Purchase Retail Media Summit, Chicory’s Meghan Howard was joined by Julia Miller of Mars United Commerce to discuss why contextual commerce is a winning strategy amid third-party cookie deprecation. This video dives into the need to diversify partners, make media investments work harder, and leveraging contextual commerce media as a complementary strategy to RMNs.
Read More
Analyzing seasonal beverage recipe trends offers CPG brands valuable insights for creating successful contextual commerce media campaigns - this week, let’s see how brands can strategize around seasonal non-alcoholic drink trends.
Read More
As the only end-to-end contextual commerce media platform, Chicory is pleased to announce its recent integration with LiveRamp to unlock best-in-class cookieless retail media activation across the open web.
Read More
In this first edition of Chicory’s Retail Media Report, we take a look at new players in the retail media space, how measurement advancements in the industry are analyzing audiences more holistically, and a few pain points that buyers are surfacing.
Read More
Contextually relevant ad placement is critical for reaching inspired customers - let’s dive into where brand safety and media efficiency fall in the mix.
Read More
Privacy concerns, retail media shifts, consumer targeting and more - Let’s dive into three reasons why contextual commerce media is the key strategy for future-proofing your CPG strategy.
Read More
Welcome to the first edition of Chicory’s Monthly Recipe Wrap-Up! We tap into our network of 5,200+ food publishers to understand how consumers are engaging with and viewing recipe content shopping month-by-month. This month, we look at Sunday peaks in recipe viewership, seasonal cocktail trends, and what breakfast ingredients recipe viewers are gravitating towards.
Read More
Following the session at Retail Media Summit, Contextual Commerce: A Key Alternative For Thriving in The Cookie-less Era, Chicory unveiled new ad solutions to boost consumer engagement across the buying journey, from awareness to product discovery. As a key partner to brands like Mars United Commerce, Giant Eagle, and Chobani, we are excited to continue innovation in the retail media space.
Read More
Chicory, the leading end-to-end contextual commerce media platform, is proud to announce its recognition as one of Inc. Magazine’s Best Workplaces for 2024. This esteemed honor highlights Chicory's dedication to creating a dynamic and supportive work environment that fosters innovation and employee satisfaction.
Read More
Chicory has partnered with WordPress Recipe Maker to allow food bloggers to activate Chicory directly within their WPRM dashboard.
Read More
Chicory’s network of over 5200 recipe sites reveals key insights into how consumers alcohol and cocktail preferences change throughout the year. With 56% of consumers reporting they have already have an alcohol brand in mind before they shop, CPG brands can capitalize off of seasonal trends by advertising in-recipe and staying top of mind while their audience browses.
Read More
Results from a recent consumer survey show that 60% of festive at-home gatherings this fall will include dessert. Chicory’s proprietary recipe network of 5200 sites reveals key insights into the trending fall flavors so CPG brands can stay in the know on the most effective ways to activate their autumn campaigns.
Read More
Consumer survey results and Chicory’s proprietary recipe data highlight key insights into how consumers will be browsing and shopping for meals this holiday season. CPG brands looking to get in front of consumers when they are at their highest intent for shopping can leverage these insights and start building their campaigns today.
Read More
The Chicory team sponsored and attended Flavor Media Summit in Denver, CO where we learned from multiple the ins and outs of content creation from multiple successful food bloggers in a constantly evolving digital landscape. Here are some of the key takeaways we gathered from the event.
Read More
As Google continues the delay of third-party cookie deprecation, marketers are faced with an ongoing challenge of how to adjust their digital advertising strategies to be effective and scalable without consumer data. Contextual Commerce solutions provide a future-proof strategy to help brands prepare for the inevitable shift.
Read More
Amid changing privacy regulations and shifts in the advertising landscape, most notably, the beginning of the end of third-party cookies, the term “contextual commerce” has entered the conversation, not only as a viable alternative to cookies but as the only truly scalable and future-proof strategy.
Read More
Survey results from over 900 digital recipe users to understand their shopping behaviors and preferences surrounding fall tailgating season.
Read More
Survey results from over 1,000 digital recipe users regarding their shopping habits during back-to-school season.
Read More