Our latest research reports highlights consumer privacy concerns and behaviors around online shopping, while revealing the ways CPG brands are addressing these concerns through implementing contextual commerce strategies.
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Contextual commerce allows CPG brands to reach consumers during true moments of inspiration while they are engaging with contextually relevant content. This results in increased customer acquisition, scalability, and more.
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Many marketing professionals are aware that the deprecation of third-party cookies will heavily impact the digital advertising landscape in the near future; but with so much information circulating the industry, it can be difficult to understand just what changes to be aware of. Chicory has compiled 5 of the biggest challenges that CPG marketers will face as third-party cookies continue to deprecate and the opportunity that contextual commerce has to offer amidst these obstacles.
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Inc. magazine today revealed that Chicory is No. 146 on its fourth annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies, based in Pennsylvania, New York, Vermont, New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island, and New Jersey.
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Looking back at the biggest trends in online grocery shopping and advertising in 2023 and some of Chicory’s proudest achievements. Plus, a look ahead to 2024.
Read More![[New Research] Driving Grocery Sales Using Contextual Commerce](https://images.squarespace-cdn.com/content/v1/5f1759f10de2dd310eb34d73/1702480112206-WAL3PGAAW1ZA7PALE5LB/Blog+Image+%281%29.png)
Chicory and the Path to Purchase Institute conducted a study with 1,000 shoppers to explore how contextual commerce impacts grocery purchasing decisions. Find out more.
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The holiday season is a time of togetherness, joy, and, of course, feasts. While the season is full of traditions, the way consumers approach grocery shopping and holiday cooking is always evolving. CPG brands and grocery retailers need to stay attuned to the latest consumer behaviors in order to capitalize on potential advertising opportunities.
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Chicory, the leading contextual commerce advertising platform, is delighted to announce that its Chief Revenue Officer (CRO), Meghan Howard, was honored at two award celebrations last week, marking a significant achievement for Howard and an incredible milestone for Chicory.
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A key element of grocery retail media networks is product diversity. Contextual commerce within digital recipe content is emerging as a scalable and effective solution to sustain RMN growth while adapting to changing regulations. Chicory’s contextual commerce approach targets "inspired" shoppers, leverages hyper-targeted advertising, and delivers a seamless e-commerce experience, while driving incremental sales.
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Chicory, a contextual commerce advertising platform, today announced that it is enhancing and expanding its partnership with Albertsons Companies, a national grocery retailer, through a direct shoppable integration. This new integration offers several benefits, including the capability to send products directly to carts at Albertsons and 15 of its banners via Chicory’s shoppable recipe technology and in-recipe contextual advertisements.
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Chicory's Fall Tailgating Consumer Capture report delves into the preferences and behaviors of more than 900 digital recipe users, providing insights that can guide CPG brands and retailers in crafting effective fall tailgating advertising strategies.
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We’re welcoming Geoff Yang, a Senior Software Engineer who joined us in January 2023, into the Staff Spotlight this month.
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Chicory’s research shed light on the intricate landscape of the back-to-school mindset and the online grocery shopping trends that come with it. For CPG brands, this research provides a treasure trove of information to craft effective strategies and align products with consumer needs.
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Food52, a leading innovator in the food, cooking, and home space, and Chicory, the leading contextual commerce advertising platform, today announced their strategic partnership aimed at enhancing the site’s revenue generation capabilities and elevating the shopping experience for Food52’s recipe enthusiasts.
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Inc. revealed today that Chicory, the leading contextual commerce advertising platform, ranks No. 1873 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America.
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Yuni recently joined Rob Cote and Sabrina Allard of Broadsign for the Retail Refresh to talk about how shoppable recipes and other contextual media can provide a more dynamic and helpful experience to shoppers---and provide great opportunities for CPGs and retailers to connect with those same people.
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Understanding the latest alcohol trends among Gen Z consumers is essential for CPG brands seeking to stay ahead in the dynamic market. We’re delving into Gen Z's alcohol buying and consumption habits, exploring key statistics and shedding light on their preferences.
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Chicory is delighted to announce that our Chief Revenue Officer (CRO) Meghan Howard has been recognized as one of the "2023 Top Women in Grocery" by Progressive Grocer.
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We’re thrilled to introduce Emilia Marroquin into this summery Staff Spotlight. Emilia joined us in April 2023 as Associate Publisher Manager.
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