As the year comes to a close, we take a look back at some of the biggest trends and shifts we’ve observed in the CPG industry, as well as how the digital grocery industry and Chicory have grown.
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The latest reports indicate that inflation has hit 8.6%. To better understand the impact this has on grocery shoppers, we conducted a survey of over 1,100 American shoppers on changed budgets, changed shopping habits and purchase behaviors.
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We dissect the top holiday grocery trends of 2022 based on survey results from 1,300+ grocery shoppers.
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To better understand how brands are leveraging commerce media to drive growth, Chicory co-founder and CEO Yuni Sameshima sat down to chat with Primal Kitchen’s Senior Omnichannel Marketing Manager Kelly Meredith at P2PI Live.
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Commerce media is a category of digital advertising with the goal of driving commerce engagement. Marketers and media owners do so via the commerce enablement — a.k.a. shoppability — of all types of media.
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This month, we cast the Staff Spotlight on Nick Minnick, VP of Strategic Partnerships. Nick joined the Chicory team in May 2019 after working in grocery retail and the shopper marketing promotional space for two decades.
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Welcome to Chicory’s Instagram 101! Being newbies ourselves (we started our Instagram about six months ago—follow us @Chicoryco!), we stormed through a ton of articles on how to create a successful Instagram account as we were getting started. After some trial and error, @Chicoryco managed to gather a fanbase of more than 2,000 followers...
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Chicory, the leading contextual commerce advertising platform, today announced its partnership with the Alaska Seafood Marketing Institute (ASMI), an organization fostering the economic development of the Alaskan seafood industry.
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Explore three types of advertising for CPG brands, how they work together and what they achieve.
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Advertisers are looking for a truly long-term solution with the looming deprecation of the cookie and need to take consumer preferences into serious consideration. Contextual commerce is an essential part of every advertiser’s toolkit in a cookieless world because it does not require any consumer data.
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Today, Inc. revealed that Chicory is No. 1316 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.
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We share our do’s and don’ts for implementing a contextual commerce strategy, to help your brand delight shoppers, not disrupt them.
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Chicory’s Annual Recipe Usage Report Highlights At-Home Cooking Trends Amid Inflation.
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This month’s Staff Spotlight features Angela Taldone, Chicory’s Chief of Staff. We talk about her role’s evolution in her multiple years at Chicory, how Angela came to be “Office Mom”, and her new puppy Sunny!
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Many new retail media groups like Target’s Roundel (launched in 2016) and Kroger’s 84.51° (founded in 2015) have launched within the past five years, making it critical to understand the role they play for CPG and food brands, how to leverage their capabilities and insights and how they can expand shopper marketing options off-platform.
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We outline the incremental value that contextual commerce brings to grocery retailers by growing their first-party data, earning new shoppers and driving incremental products to basket.
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This month, we welcome Janine Miller, People Operations Coordinator, into Chicory’s Staff Spotlight!
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Behavioral targeting will never go away (after all, “personalization” was the Association of National Advertisers’ 2019 word of the year), but as a result of the upcoming regulations, tried and true contextual targeting will play a much bigger role in marketing strategies.
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What’s the real difference between online grocery and digital grocery? The distinction matters because it represents our industry’s shift in mindset. Learn everything you need to know about the two, their differences and how to find success in digital grocery.
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We dissect the value of the micro-influencer in grocery and CPG advertising and lay out how to implement a micro-influencer strategy.
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