How Inflation Is Impacting the Modern Grocery Shopper

The latest reports indicate that inflation has hit 8.6%. To better understand the impact this has on today’s grocery shoppers, we conducted a survey of over 1,100 American consumers analyzing current grocery budgets, shopping habits and purchase behaviors.

Top Takeaways

• 90% of shoppers surveyed have been impacted by rising grocery prices

• 40% of shoppers surveyed have increased their grocery budgets.

• 25% of shoppers said that they are using recipes more as a result of rising grocery prices. What about the rest? Well, 61% claimed to continue digital recipe usage as normal. With digital recipes widely accessible and utilized by 9 out of 10 consumers, they will remain a key tool in influencing shoppers’ lists and more importantly, purchases.

• In the quest for better prices, 41% of consumers have turned to comparison shopping. Of course, the use of coupons or seeking out sales and deals has increased as well, by 33%.

• In the basket-or-break-it moment, almost half of shoppers are passing on premium brands or specialty items to keep costs low(er).

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