2022 in Review
2022 proved to be a huge year for the online grocery industry. Groceries are now a major category online, expected to top $85 billion in online sales in 2022. As a result of this growth— as well as the deprecation of the cookie and traditional trade marketing strategies turning digital— commerce media became the strategy of the year.
Like our industry, we’ve continued to grow. This year, Chicory celebrates its 10th birthday! We’re proud to continue innovating within the digital grocery ecosystem as things continue to evolve.
How the grocery industry shifted:
Online grocery adoption slowed, but engagement remained high. 72% of shoppers buy groceries online.
Shopper marketing and ecommerce teams began merging to meet industry and technological demands and prioritizing highly engaging, lower-funnel advertising tactics.
Inflation caused grocery prices to rise by 10.6%. In response, 40% of shoppers increased their grocery budgets and 36% started searching online for more deals.
Growing ecommerce sales, the rise of retail media networks (RMNs) and the emergence of new media tactics had the greatest impact on CPG strategies this year according to our recent industry survey.
How we’ve expanded our contextual commerce platform:
Our recipe network now spans 5,200+ sites and reaches 110 million high-intent grocery shoppers each month.
Added eight new retailers to our platform such as Whole Foods and Harris Teeter.
Partnered with the Alaska Seafood Marketing Institute (ASMI) to drive consumer awareness and online sales of wild Alaska seafood using our full suite of in-recipe commerce solutions.
Improved our technical efficiency for integrating with retailers and tested new innovative products that we'll continue to develop in 2023.
Welcomed 15 new team members, growing departments from Campaign Management to Strategic Partnerships.
How Chicory’s grown within the industry:
Honored by BuiltIn as a Best Small Company to Work for in NYC 2022 and by Inc. 5000 as one of America's Fastest-Growing Private Companies.
Celebrated our Co-Founder and CEO Yuni Sameshima as a Path to Purchase Institute 40 Under 40 Award winner!
Nominated as a finalist in the Digiday Tech Awards in the category of Best Monetization Platform for Publishers.
Issued our annual consumer survey reports surrounding the state of online grocery, recipe usage and the omnichannel path to purchase.
Published The CPG and Grocery Digital Advertising Report in an effort to democratize industry knowledge.
Contributed to industry dialogue with noteworthy pieces in Progressive Grocer, Store Brands, Chain Store Age and Grocery Dive.
Shared our insights on panels at Digital Food & Beverage Conference and P2PI Live with Primal Kitchen.
Cheers to a prosperous 2023! ✨
— The Chicory team