Staff Spotlight: Meet Nick M.!

This month, we cast the Staff Spotlight on Nick Minnick, VP of Strategic Partnerships. Nick joined the Chicory team in May 2019 after working in grocery retail and the shopper marketing promotional space for two decades helping retailers and brands build successful marketing and promotional campaigns. With over 20 years of experience, Nick proudly dons the title of “grocery geek.” 

Pre-Chicory, Nick worked with retailers to build and manage digital offers and media platforms. We brought him on board to build out Chicory’s retailer partnerships (which — thanks to Nick’s vast knowledge of the industry and dedication and the support of Mae, Partner Success Manager — proudly stands at 60+ retailer integrations today!). In 2021, his role was expanded to include the building out and managing of our recipe publisher partnerships, like The Kitchn and Taste of Home.

“In my role, I work to identify potential new partners and create strategies powered by Chicory's technology that allows them to increase engagement with their users and drive long-term revenue,” Nick stated. “It’s exciting to build long-term relationships with our partners, and I love how we provide more value to both our retailers and publishers as we build our collective network.”

Nick is a Michigan native and is fully remote working from his home in the Detroit area, where he lives with his wife and son. He’s also a proud alumnus of Michigan State. He continues to be an ardent Michigan State athletics fan (Go Green!) and loves attending football and basketball games there whenever possible. When he’s not developing our retailer and publisher partnerships or catching a Michigan State game, you can find Nick at his farm in the Michigan countryside, enjoying the outdoors, dodging poison ivy and nurturing his soon-to-be green thumb.

“I’m most relaxed in the woods or on the water. So, on the weekends you can find me at my farm, trying to get things to grow… with mixed success!” Nick jokes.

While Nick might find challenges in growing his garden, he grows our partnerships with ease. We couldn’t be more grateful to have him on our team!