Ecommerce, CPG and consumer Insights for the Online Grocery Community
How CPG Brands and Grocery Retailers Will Reach Omnichannel Shoppers in 2023 [New Data]
It’s time to embrace new shopping trends and media strategies. Learn the digital grocery advertising trends CPG brands, retailers and agencies should know in 2023.
Staff Spotlight: Meet Meghan!
Another month, another Chicoversary to be celebrated! Take a read through and meet Meghan, our VP of Sales, who helps expand the reach of Chicory’s ecommerce capabilities one deal at a time!
Chicory Announces CRO and Celebrates New Era of Business Growth
Chicory, the leading contextual commerce advertising platform, today announced that Chicory’s Vice President of Sales Meghan Howard will be promoted to Chief Revenue Officer (CRO), effective immediately.
Top Recipe Trends of 2022 and for 2023
We release data from our recipe network, revealing 2022 most popular online recipes, grocery shopping behaviors and more.
Why Digital Shoppers Are the Key to Increasing Lifetime Customer Value
According to recent survey data, digital grocery users — whether shopping and planning online — are significantly more loyal to both CPG brands and their retailers.
Top Grocery Trends By Category
Consumer grocery shopping trends continue to evolve: the modern shopper is willing to try new ways of grocery shopping, as long as they’re increasingly convenient.
Staff Spotlight: Joe C.
This month, we’re introducing Joe Chey into the Staff Spotlight. Joe is our Product Manager and joined our team in February 2021.
2022 in Review
As the year comes to a close, we take a look back at some of the biggest trends and shifts we’ve observed in the CPG industry, as well as how the digital grocery industry and Chicory have grown.
How Inflation Is Impacting the Modern Grocery Shopper
The latest reports indicate that inflation has hit 8.6%. To better understand the impact this has on grocery shoppers, we conducted a survey of over 1,100 American shoppers on changed budgets, changed shopping habits and purchase behaviors.
Top Holiday Grocery Shopping Trends in 2022
We dissect the top holiday grocery trends of 2022 based on survey results from 1,300+ grocery shoppers.
The Rise of Commerce Media: What it Is and How to Leverage it as a CPG Brand
To better understand how brands are leveraging commerce media to drive growth, Chicory co-founder and CEO Yuni Sameshima sat down to chat with Primal Kitchen’s Senior Omnichannel Marketing Manager Kelly Meredith at P2PI Live.
What Does Commerce Media Mean for CPG Brands?
Commerce media is a category of digital advertising with the goal of driving commerce engagement. Marketers and media owners do so via the commerce enablement — a.k.a. shoppability — of all types of media.
Staff Spotlight: Meet Nick M.!
This month, we cast the Staff Spotlight on Nick Minnick, VP of Strategic Partnerships. Nick joined the Chicory team in May 2019 after working in grocery retail and the shopper marketing promotional space for two decades.
How Food Bloggers Can Gain More Instagram Followers
Welcome to Chicory’s Instagram 101! Being newbies ourselves (we started our Instagram about six months ago—follow us @Chicoryco!), we stormed through a ton of articles on how to create a successful Instagram account as we were getting started. After some trial and error, @Chicoryco managed to gather a fanbase of more than 2,000 followers...
Alaska Seafood Partners with Chicory to Drive E-commerce Sales and Awareness
Chicory, the leading contextual commerce advertising platform, today announced its partnership with the Alaska Seafood Marketing Institute (ASMI), an organization fostering the economic development of the Alaskan seafood industry.
3 Types of Advertising for CPG Brands
Explore three types of advertising for CPG brands, how they work together and what they achieve.
Contextual Commerce Is The CPG Ad Solution for a Cookieless Future
Advertisers are looking for a truly long-term solution with the looming deprecation of the cookie and need to take consumer preferences into serious consideration. Contextual commerce is an essential part of every advertiser’s toolkit in a cookieless world because it does not require any consumer data.
Chicory Ranks No. 1,316 on the 2022 Inc. 5000 Annual List
Today, Inc. revealed that Chicory is No. 1316 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.
The Do's and Don'ts of Contextual Commerce
We share our do’s and don’ts for implementing a contextual commerce strategy, to help your brand delight shoppers, not disrupt them.
Chicory Survey: 2x More Respondents Rely on Recipes Daily
Chicory’s Annual Recipe Usage Report Highlights At-Home Cooking Trends Amid Inflation.