Ecommerce, CPG and consumer Insights for the Online Grocery Community
Staff Spotlight: Meet Angela!
This month’s Staff Spotlight features Angela Taldone, Chicory’s Chief of Staff. We talk about her role’s evolution in her multiple years at Chicory, how Angela came to be “Office Mom”, and her new puppy Sunny!
Retail Media Networks and Retailer Data
Many new retail media groups like Target’s Roundel (launched in 2016) and Kroger’s 84.51° (founded in 2015) have launched within the past five years, making it critical to understand the role they play for CPG and food brands, how to leverage their capabilities and insights and how they can expand shopper marketing options off-platform.
How Contextual Commerce Can Drive Incrementality For Retailers
We outline the incremental value that contextual commerce brings to grocery retailers by growing their first-party data, earning new shoppers and driving incremental products to basket.
Staff Spotlight: Meet Janine M.!
This month, we welcome Janine Miller, People Operations Coordinator, into Chicory’s Staff Spotlight!
How to Avoid the Most Common Contextual Targeting Mistakes
Behavioral targeting will never go away (after all, “personalization” was the Association of National Advertisers’ 2019 word of the year), but as a result of the upcoming regulations, tried and true contextual targeting will play a much bigger role in marketing strategies.
Online Grocery vs. Digital Grocery: What’s the Real Difference?
What’s the real difference between online grocery and digital grocery? The distinction matters because it represents our industry’s shift in mindset. Learn everything you need to know about the two, their differences and how to find success in digital grocery.
The Power of the Micro-Influencer in the Food and Grocery Industry
We dissect the value of the micro-influencer in grocery and CPG advertising and lay out how to implement a micro-influencer strategy.
Staff Spotlight: Meet John!
At the tail end of 2019, we welcomed a new member to the Chicory team, for a brand new role! Take a read through to meet John, our Product Manager.
5 Ways CPG Brands Activate Shoppable Media
Chicory, the contextual commerce platform, shares five strategies to leverage shoppable media with to inspire brand-first advertising solutions at your company.
How CPG Marketers Can Use Price Hikes to Their Advantage
Meghan Howard, VP of Sales at Chicory, outlines her recommendations for CPGs looking to capitalize on rising grocery prices and win the in-store and digital shelf.
Survey: 50% of Consumers are Likely to Purchase Groceries Directly from Online Food Content
Chicory, the leading contextual commerce platform, today released findings from its Omnichannel Grocery Shopper survey of over 1,000 U.S. consumers. The results of the survey provide insight into how today’s consumers are meal planning and grocery shopping.
What is Shoppability?
In this post, we’ll define true shoppability and highlight examples of how it’s used in business today, ultimately distilling best practices for getting started.
Why Publishers Need to Move Beyond Affiliate Marketing with Grocery and CPG Brands
Joey Petracca, Co-Founder and COO at Chicory, the contextual commerce advertising platform, details the specific flaws of affiliate marketing, covering how the model currently impacts publishers, retailers and brands.
Supply-Chain Disruptions Present New Opportunities for CPG Brands
Supply chain challenges are top of mind for marketers across the CPG brand community. Chicory’s VP of Sales Meghan Howard dives into opportunities that supply chain disruptions present for CPG brands.
The State of Online Grocery
We share key learnings pulled from our recently-released third Annual Online Grocery Survey. We cover order-placement behavior as well as basket size and cart composition.
New Survey: Convenience, Not COVID, Driving Online Grocery Orders
Chicory, the leading contextual commerce advertising platform, today released findings from its third annual Online Grocery Usership survey.
Chicory Named A 2022 Best Places To Work By Built In
Built In today announced that Chicory was honored in its 2022 Best Places To Work Awards for the second consecutive year. Specifically, Chicory earned a place on Built In’s ‘Best Small Companies to Work For in NYC’ list.
Marquee Brands Introduces Recipes Powered by Chicory on Martha.com
Chicory, the leading contextual commerce advertising platform, today announced its partnership with global brand owner, marketer and media company Marquee Brands. Select recipes on Martha.com will now be powered by Chicory.
Food Focus: April Trends
Dive into the top food trends to consider in CPG advertising for Easter, spring eating and more.
Food Focus: March Trends
Dive into the top food trends to consider in CPG advertising for Lent, St.Patrick’s Day and more.