Top Recipe Trends of 2022 and for 2023
Chicory, the leading contextual commerce advertising platform, today announced the top online recipe trends to know for 2023 according to data from its recipe network of 5,200 sites. The network reaches 110 million high-intent grocery shoppers per month with Chicory’s in-recipe commerce media solutions. The shoppers’ in-network activity reveals current consumer preferences surrounding food, meal planning and online grocery shopping — data CPG brands can leverage to build their 2023 digital marketing strategies.
“The growth of our network in 2022 reflects consumer demand for convenient and simple online grocery shopping experiences,” said Chicory CEO and co-founder Yuni Sameshima. “In 2023, we predict that online grocery activity will increase, as will industry competition, making it essential for brands to expand their digital footprint and adopt in-recipe commerce media.”
Top Recipe Trends of the Year
Network Growth
Recipes in Chicory’s network garnered approximately two billion views in 2022.
Chicory expanded its recipe network from 1,500 to 5,200 recipe sites.
Chicory now has direct API integrations with over 60 leading grocery retailers across the U.S., enabling direct-to-cart shoppability across the platform.
Consumer Activity and Preferences
Total add-to-carts in Chicory’s network increased 20% year-over-year in 2022, revealing that more consumers are shopping or building grocery lists via in-recipe advertisements.
The average add-to-cart value in Chicory’s network increased 34% year-over-year, while the average item count remained the same. This data indicates that in-recipe advertising is a reliable revenue stream for retailers even amid economic uncertainty.
November was the top month for online recipe usage, signaling the important role recipes play during holidays like Thanksgiving.
The most popular recipe of 2022 by total views is Green Bean Casserole, followed by Simple Taco Soup, Olive Garden Chicken Gnocchi Soup, Tuna Noodle Casserole and Olive Garden Zuppa Toscana Soup. These recipes reveal a focus on warm meals that serve many.
The most popular ingredient of 2022 by total recipe views is salt, followed by butter, ground black pepper, eggs and fresh garlic — all cooking staples.
Food and Grocery Trends to Watch in 2023
Rise in at-home cooking and desire for meal variety: more than half (55%) of consumers reported that they are cooking from home more now as a result of inflation.
Greater consumer reliance on digital recipes and online grocery shopping: approximately 43% of consumers said they are using digital recipes more now as a result of inflationary cooking behaviors.
More sales of prepackaged produce: almost 60% of online shoppers said they are more inclined to purchase prepackaged produce when they order groceries online.
Increased usage of “shortcut” or easy meal solutions, like precut vegetable and salad kits: approximately 90% of holiday shoppers purchase premade options.
To explore more food and recipe trends, visit Chicory’s blog or download one of Chicory’s consumer research reports: the Annual Recipe Usage Report (2022), Online Grocery Usership 2022 or Holiday Grocery Shopping 2022. For a category-by-category analysis of consumer food trends, please click here.
About Chicory
Chicory, the leading contextual commerce advertising platform, transforms recipe content into commerce media. The platform powers a network of recipe publishers and retailers that CPG brands use to reach 110 million high-intent grocery shoppers each month. Chicory's contextual advertising and shoppable recipe solutions can be found on over 5,200 websites, including Taste of Home, The Kitchn and LandOLakes.com, and thousands of food blogs. Sites enabled with Chicory’s technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 60+ leading retailers.