Introducing Chicory Video: Engaging Today’s Video-First Audience
By 2025, global ad spending on digital video advertising is projected to reach $207.5 billion (Statista). Video has become the dominant way consumers engage with content, making it an essential tool for advertisers looking to capture attention and drive purchases.
As consumer behavior shifts toward video-first consumption and the futures of popular video platforms remain uncertain, brands need to find innovative ways to meet this demand and meet consumers where they are online.
Introducing Chicory Video
To help CPG brands and retailers take advantage of video advertising, we’re excited to introduce Chicory Video—a new ad format designed to engage today’s video-centric audience. Chicory video combines the power of contextually relevant content, shoppable functionality, and the attention-grabbing impact of video to drive both engagement and commerce.
Chicory Video ads are served within outstream players across the Chicory network, appearing on recipe pages where consumers are actively engaged with the content. By aligning ads with recipes based on seasonality, lifestyles, and occasions, Chicory Video reaches consumers in the right mindset, as they actively plan their next grocery purchase.
Why Contextual Video Matters
Consumers today demand more than just a generic ad experience—they expect ads that are relevant to them and the mindset they’re in. In fact, 82% of consumers prefer video ads that are related to the content they are viewing (Forbes). Of those who value contextual relevance specifically, 39% are more likely to engage with the video ad.
Chicory Video delivers on this demand by ensuring that each ad is contextually aligned with the recipe a user is viewing, suggesting relevant products to enhance a user’s grocery shopping experience. This approach creates a strong opportunity for engagement and fosters a more authentic connection between the brand and the consumer.
Key Benefits of Chicory Video
For CPG and grocery advertisers:
Advanced Contextual Targeting: Ads are targeted to contextually align with the recipe content a user is viewing, maximizing relevance to meet consumer needs.
Commerce-Enablement: 75% of consumers have made at least one purchase after watching a video ad in the past year (Forbes). With shoppable functionality, consumers can easily purchase products that interest them directly from the video.
Outstream Placement: Ads play directly within recipe content, independent of traditional video players. The format remains visible as users scroll through recipe pages, ensuring continuous exposure and maximizing engagement without interrupting the user experience.
Elevate Your Advertising Strategy This Spring with Contextual Video
As consumer behavior evolves, contextual relevance is becoming essential to effective advertising. Consumers increasingly expect ads that complement their viewing experience rather than disrupt it. Video offers brands the opportunity to forge a deeper connection with consumers, fostering brand affinity and increasingly the likelihood of purchase.
With Easter and spring hosting season just around the corner, now is the perfect time to harness the power of video to engage audiences as they plan their seasonal gatherings. Chicory Video will align your ads with the recipes and ingredients consumers are actively searching for, capturing their attention and driving purchases in the moments that matter most.
Interested in learning how Chicory Video can enhance your contextual commerce media campaign this spring? Say hello@chicory.co today.