Infographic: GLP-1s Transform Shopper Behavior

Over the last few years, GLP-1 medications like Ozempic and Wegovy have surged in popularity—reshaping not only healthcare, but everyday habits like grocery shopping and meal planning.

This infographic dives into how GLP-1s are influencing food-related behavior in 2025, from shifting spend patterns to increased interest in high-protein and gut-friendly recipes. With over 15 million Americans using these medications and younger consumers quickly following suit, the impact on grocery trends is only accelerating.

Explore the infographic below to see how GLP-1s are transforming what ends up in shoppers’ carts—and how brands can stay ahead of the shift.