How Chicory Helps Appliance Brands Win With Contextual Commerce Media
Kitchen appliances aren’t ingredients, but central to how meals come together. From blenders and air fryers to coffee makers, slow cookers to instant pots, appliances are the engines behind thousands of recipes searched daily.
That’s exactly why appliance brands should be integrated in the recipe journey.
Chicory’s ad formats prove that recipe content isn’t just limited to ingredients—it’s a high-intent environment where even appliances can reach inspired consumers in the moments that matter.
Why It Works: High Intent, Relevant Moments, Seamless Experience
Consumers don’t just seek meal inspiration—they search for how to bring it to life. A contextual commerce media strategy ensures appliance brands are seamlessly integrated into high-intent moments where purchase decisions happen.
Here’s why it works so well:
Built-In Purchase Intent: Recipes capture shoppers in discovery and planning mode—63% of shoppers make buying decisions before reaching the store.
Contextual Relevance: Recipe content offers a natural fit for appliance messaging, especially around cooking techniques that require specific tools.
High Engagement: Ads appear where consumers are actively engaged, 78% of consumers say in-recipe ads increase brand recall and consideration.
Use Cases for Appliance Brands
Blenders, air fryers, pressure cookers, coffee machines, and more all play a starring role in meal prep. Chicory helps appliance brands align their messaging with these moments by targeting recipes that show off their unique use cases. Check out these different use cases in action:
These pairings work because they feel timely, helpful, and integrated within the shopper’s natural browsing journey. That’s what contextual commerce media helps brands achieve.
What Appliance Brands Can Achieve
From air fryers and slow cookers to the popular Ninja Creami, Chicory can connect appliance brands with trending recipes and occasions where their products can become essential tools.
Engage at the Right Moment - With 91% of shoppers use digital recipes, a prime space to drive appliance consideration.
Partner with Complementary Brands - Chicory can help facilitate strategic partnerships with CPG brands that pair naturally with your appliance (e.g., air fryers and frozen snacks).
Leverage Recipe Trends - Use seasonal insights and recipe trends to ensure your appliance appears when and where it matters most.
The proof is in the data: Recipe searches tied to common appliance use cases—like “air fryer chicken,” “iced coffee,” or “protein smoothies”—consistently rank among the most popular across Chicory’s network.
Whether you're launching a new model or trying to boost online visibility, Chicory ensures your product is front and center when it matters most.
Conclusion
Appliances might not be the first category that comes to mind when exploring in-recipe advertising, but they can easily be integrated within the shopper journey as shoppers look for inspiration. Plus, with online recipe usage skyrocketing to 91%, it’s clear that recipe pages carry massive potential as contextually relevant ad environments.
Chicory's ad solutions allow brands of all kinds to integrate seamlessly into the recipe experience—whether audiences find themselves in a pre-shop, mid-shop, or post-shop phase.
Whether it's morning routines to dinner prep, appliance brands can organically reach high-intent audiences, driving incremental sales and reaching new and lapsed shoppers.