2026 is a banner year for sports. With both the Super Bowl and FIFA World Cup around the corner, brands must be ready to meet consumers where they are. In this new blog, we break down how brands can turn cultural events into real outcomes, and how Chicory can help.
Read MoreChicory, the leading contextual advertising platform, announced today its strategic expansion to include partnerships with various grocery and meal planning apps, including MyFitnessPal,Listonic, and OurGroceries. Together, these partnerships deliver brands contextually relevant, high-intent ad inventory and unique media experiences that reach consumers in a decision-making moment.
Read MoreToday’s shoppers no longer follow a linear path to purchase; between searching, scrolling, streaming, and shopping, traditional funnel models simply can’t capture the complexity. Consumers now encounter brands in fragmented, multi-touchpoint journeys, both online and in-store. Our new blog explores how the key to unlocking a consistent brand experience and full-funnel impact lies in showing up in both the right moments and the right mindsets—and how Chicory helps brands do just that.
Read MoreBrands and agencies today find themselves in a sea of conflicting advertising metrics: CTRs, ROAS, ATCs, and sales lift. One question remains: did the campaign actually work? Last week, our very own Yuni Baker-Saito joined industry leaders at Digiday’s "Retail Media Advertising Strategies" event to answer just that, and discuss why incrementality is such an important metric for defining success.
Read MoreEffective advertising should serve to enhance the consumer journey, not interrupt it. To continue reaching shoppers in active planning and purchasing moments, we’re making our solutions smarter by leveraging generative AI for contextual targeting. Our new blog uncovers three key things to know.
Read More2025 has been quite the year. Between price sensitivity, shifting shopping habits, and evolving expectations, today’s shopper is approaching every trip to the store with entirely new considerations. That’s why we surveyed 1,000 Gen Pop and Gen Z consumers to better understand how they’re thinking and behaving in this environment.
Read MoreFall is right around the corner, and with wide-spread price sensitivity, tariff talk, product shortage concerns, and more, consumers continue to face unprecedented levels of economic uncertainty. In response, we surveyed 1,000 shoppers to get a temperature check on how they’re feeling, thinking, and changing their behavior in this uncertain time.
Read MoreIt feels like every week we hear new quotes on AI’s emerging dominance in everyday life. Make no mistake—AI is everywhere, but when we surveyed over 500 Gen Z consumers to understand how they use AI tools to make grocery shopping decisions, we found they’re relying less on the emerging tech than you’d think. Here’s what we discovered.
Read MoreConsumers continue to be inundated with an increasing number of ads. As the landscape continues to evolve, reaching them in the right context will be key. This blog explores how Chicory helps brands reach shoppers in the right mindset with closed-loop sales measurement and minimal lift.
Read MoreAs the 2025 holiday season approaches, grocery behavior is shifting in meaningful ways. Today’s shoppers are navigating rising prices, blending old traditions with new digital habits, and turning every grocery run into a multi-purpose mission. From earlier planning cycles to more store-brand swaps and last-minute add-ons, it’s clear that holiday decisions aren’t made in a single aisle—or a single moment.
Read MorePressure keeps piling on for marketing teams. Between juggling tighter budgets, higher expectations, and shifting consumer behavior, brand managers are being asked to prove impact without added resources—this is especially challenging when it comes to product trial. In this blog, we explore how Chicory can help your brand get in front of consumers who are ready to try something new.
Read MoreAs 2025 unfolds, the American shopper is navigating a landscape shaped by inflation, price volatility, and ongoing economic uncertainty. To better understand them, Chicory surveyed 1,000 U.S. consumers (500 Gen Z and 500 non-Gen Z) to see how economic conditions are shaping the way people shop for groceries, cook at home, and discover new products.
Read MoreThe scroll is fueling the shopping cart like never before. This time, consumers are shifting away from basic hydration in favor of “beverage experiences,” including flavor, function, and fizz. This blog explores how this shift from plain water is inspired by social trends and health consciousness, and how brands can reach these shoppers in their experimentation phase.
Read MoreAs grocery prices rise, Americans are turning to recipes, private labels and cheaper proteins to stretch every dollar, according to new data from contextual advertising platform Chicory.
Read MoreAfter years of rapid growth, the plant-based category has entered a new era. As consumer priorities shift, so have their expectations for how plant-based products perform. In this blog, we explore how appetite for the plant-based category isn’t going anywhere, and how brands can meet shoppers to spark the next wave of plant-based growth.
Read MoreWhether it be morning coffee, afternoon snacks, or late-night cravings, in-between meal moments are some of the most habitually driven parts of a shopper’s day. In this blog, we explore how brands can tap into this opportunity to drive results and meet shoppers where it matters most—and how Chicory can help.
Read MoreThis industry moves fast—Chicory has continued to innovate and expand our solutions to keep up with customer demands in response to shifting consumer behavior and the latest industry trends. In this blog, we debunk the three biggest myths about Chicory, and what every brand, agency, and retailer needs to know.
Read MoreGLP-1 medications like Ozempic and Wegovy continue to surge in popularity and reshape everyday habits like grocery shopping and meal planning. Our latest infographic explores how GLP-1s are transforming what ends up in shoppers’ carts—and how brands can stay ahead of the shift.
Read MoreThis year, Chicory was proud to take the stage alongside Del Monte at the 2025 P2P Retail Media Summit, highlighting how contextual commerce media can help brands stay in the shopper’s consideration set. Here are some insights we took away from the conference.
Read MoreThe line between social media trends and grocery innovation has never been thinner. Whether it’s Sprite + tea or the protein craze, experimental consumer behavior is shaping how CPG brands innovate and show up. In this article, we explore how CPG brands can capture viral moments, and how Chicory helps brands show up when consumers are inspired to try a trend for themselves..
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