As the digital media landscape continues to evolve, brands must stay on top of shifting consumer preferences — going beyond traditional strategies. In this article, we see how contextual commerce media serves as a compliment to programmatic media, and explore 3 key differences between the two.
Read More2024 brought more changes to both the media landscape and consumer behavior. Through it all, contextual commerce media continued to be one of the most effective ways to market to consumers in the moments that matter: pre-shop, mid-shop, and post-shop. Let’s see how 2024 brought growth, product expansion, and new partnerships for Chicory.
Read MoreWith shifting consumer preferences and seasonal trends shaping the BevAlc landscape, 2025 brings new opportunities for brands to adapt and thrive. In this article, we dive into emerging trends like the rise of white wines, Gen Z’s evolving relationship with alcohol, and how seasonality influences drink choices—helping brands connect with consumers at the right moments.
Read MoreDiscover our team's favorite holiday cooking tips and tricks to elevate your Thanksgiving meals. From dessert making hacks to creative leftover recipes, get inspired to make this season delicious and memorable!
Read MoreWith the grocery retail landscape changing dramatically in the last few years, Giant Food saw a need to adapt to rising competition and reduced consumer spending power. Read how the retailer turned to Chicory to test new digital advertising tactics and drive incremental in-store traffic.
Read MoreThis last year has seen a lot of noise around the shifting landscape of media. With growing consumer disdain towards unhelpful advertising, it’s time to have a conversation about non-helpful ads, and why it’s critical for advertisers to consider the consumer experience in their campaigns.
Read MoreWhen we surveyed American consumers last month, we found that 67% of shoppers say they adjust grocery shopping and meal planning at the start of the year. This report explores three key takeaways that help CPG brands and retailers align with shifting consumer priorities for 2025.
Read MoreWith Gen Z reshaping advertising expectations, traditional Super Bowl media presents new challenges for CPG brands and retailers. In this article, we explore how recipe pages provide a unique, brand-safe opportunity to reach Gen Z in meaningful, high-intent moments leading up to the big game.
Read MoreOn this month’s Recipe Wrap Up, we take a look at the top pumpkin-based recipes, easy-to-make recipe trends, and what dessert recipes consumers were leaning on at the top of autumn.
Read MoreIn this week’s edition of Chicory’s Retail Media Trend Report, we highlight continued efforts in retail media standardization from the IAB, as well as new reports from Grocery Doppio forecasting major industry growth.
Read MoreEconomic experts are no longer forecasting the recession we feared at the top of the year. However, when we surveyed consumers, we found stark behavioral changes in grocery shopping habits, in part due to anxiety around the recession. In this article, we explore three key takeaways we pulled from our “2024 Consumer Behavior Amid Pricing Squeeze” survey.
Read MoreAs political campaigns flood traditional ad spaces, our COO Joey Petracca explores how brands are exploring contextual commerce as a brand safe alternative to meet consumers at the point of discovery and inspiration.
Read MoreAs Super Bowl 2024 approaches, let’s explore how CPG brands can target consumers leading up to the big game with multiple ad formats, co-branded promotions, and within recipe cards to drive consumer engagement and sales.
Read MoreIn this week’s edition of Chicory’s Retail Media Report, we recap Groceryshop 2024, and uncover some key insights from industry players who attended this year’s conference.
Read MoreIt’s been a week since Groceryshop 2024, where some of the largest industry players in the retail and CPG space came together to share insights on the ever-evolving world of retail media. In this post, we gathered the top three insights of the conference, and how industry players are leaning on contextually relevant media to shape consumer grocery shopping.
Read MoreWith the rise of issues like political unrest or the uptick in objectionable content, it’s critical to home in on why brand safety is important on a more granular level. This week, we focus on brand safety and the rise of Made for Advertising (MFA) sites.
Read MoreIn this week’s edition of Chicory’s Retail Media Report, we dive into insights pulled from key industry players, and how major retailers are approaching their RMN strategy moving forward.
Read MoreOn this month’s Recipe Wrap Up, we take a look at the top Labor Day recipes, NFL game day trends, and what dessert recipes consumers are using to prep for the upcoming holiday season.
Read MoreChicory Portfolio allows advertisers to showcase multiple products within a single, visually engaging unit, helping brands win critical "meal moments" by reaching high-intent shoppers on recipe pages. From promoting product variety to creating a seamless shopping experience, Chicory Portfolio offers brands a powerful way to engage consumers and elevate their campaigns.
Read MoreIn this week’s edition of Chicory’s Retail Media Report, we dive into major industry acquisitions and new media standardization that could help brands better understand their overall media efficiency.
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