Blog

Today’s shoppers no longer follow a linear path to purchase; between searching, scrolling, streaming, and shopping, traditional funnel models simply can’t capture the complexity. Consumers now encounter brands in fragmented, multi-touchpoint journeys, both online and in-store. Our new blog explores how the key to unlocking a consistent brand experience and full-funnel impact lies in showing up in both the right moments and the right mindsets—and how Chicory helps brands do just that.

Brands and agencies today find themselves in a sea of conflicting advertising metrics: CTRs, ROAS, ATCs, and sales lift. One question remains: did the campaign actually work? Last week, our very own Yuni Baker-Saito joined industry leaders at Digiday’s "Retail Media Advertising Strategies" event to answer just that, and discuss why incrementality is such an important metric for defining success.

Effective advertising should serve to enhance the consumer journey, not interrupt it. To continue reaching shoppers in active planning and purchasing moments, we’re making our solutions smarter by leveraging generative AI for contextual targeting. Our new blog uncovers three key things to know.

2025 has been quite the year. Between price sensitivity, shifting shopping habits, and evolving expectations, today’s shopper is approaching every trip to the store with entirely new considerations. That’s why we surveyed 1,000 Gen Pop and Gen Z consumers to better understand how they’re thinking and behaving in this environment.

It feels like every week we hear new quotes on AI’s emerging dominance in everyday life. Make no mistake—AI is everywhere, but when we surveyed over 500 Gen Z consumers to understand how they use AI tools to make grocery shopping decisions, we found they’re relying less on the emerging tech than you’d think. Here’s what we discovered.

Consumers continue to be inundated with an increasing number of ads. As the landscape continues to evolve, reaching them in the right context will be key. This blog explores how Chicory helps brands reach shoppers in the right mindset with closed-loop sales measurement and minimal lift.

Pressure keeps piling on for marketing teams. Between juggling tighter budgets, higher expectations, and shifting consumer behavior, brand managers are being asked to prove impact without added resources—this is especially challenging when it comes to product trial. In this blog, we explore how Chicory can help your brand get in front of consumers who are ready to try something new.

As 2025 unfolds, the American shopper is navigating a landscape shaped by inflation, price volatility, and ongoing economic uncertainty. To better understand them, Chicory surveyed 1,000 U.S. consumers (500 Gen Z and 500 non-Gen Z) to see how economic conditions are shaping the way people shop for groceries, cook at home, and discover new products.

The scroll is fueling the shopping cart like never before. This time, consumers are shifting away from basic hydration in favor of “beverage experiences,” including flavor, function, and fizz. This blog explores how this shift from plain water is inspired by social trends and health consciousness, and how brands can reach these shoppers in their experimentation phase.

After years of rapid growth, the plant-based category has entered a new era. As consumer priorities shift, so have their expectations for how plant-based products perform. In this blog, we explore how appetite for the plant-based category isn’t going anywhere, and how brands can meet shoppers to spark the next wave of plant-based growth.

Whether it be morning coffee, afternoon snacks, or late-night cravings, in-between meal moments are some of the most habitually driven parts of a shopper’s day. In this blog, we explore how brands can tap into this opportunity to drive results and meet shoppers where it matters most—and how Chicory can help.

This industry moves fast—Chicory has continued to innovate and expand our solutions to keep up with customer demands in response to shifting consumer behavior and the latest industry trends. In this blog, we debunk the three biggest myths about Chicory, and what every brand, agency, and retailer needs to know.

GLP-1 medications like Ozempic and Wegovy continue to surge in popularity and reshape everyday habits like grocery shopping and meal planning. Our latest infographic explores how GLP-1s are transforming what ends up in shoppers’ carts—and how brands can stay ahead of the shift.

This year, Chicory was proud to take the stage alongside Del Monte at the 2025 P2P Retail Media Summit, highlighting how contextual commerce media can help brands stay in the shopper’s consideration set. Here are some insights we took away from the conference.

The line between social media trends and grocery innovation has never been thinner. Whether it’s Sprite + tea or the protein craze, experimental consumer behavior is shaping how CPG brands innovate and show up. In this article, we explore how CPG brands can capture viral moments, and how Chicory helps brands show up when consumers are inspired to try a trend for themselves..

Recipe pages aren’t limited to just food and ingredient brands. Kitchen appliances, from blenders to instant pots, can be integrated in the recipe journey just as effectively. In this blog, we explore how Chicory’s ad formats help appliance brands reach inspired consumers in high-intent purchase moments.

Pairings like a classic peanut butter and jelly sandwich or cheese and crackers don’t just belong in the kitchen—they represent strategic opportunities for brands to create impactful marketing campaigns together. In this blog, we explore how co-branded campaigns drive results, and how Chicory can help.

Gen Z’s obsession with bold, adventurous flavors is reshaping the food and beverage landscape. From spicy-sweet “swicy” trends to the viral rise of dill pickle, this blog explores how social media and snack culture are driving innovation, and how brands can target flavor-seeking shoppers with Chicory.

As consumer priorities evolve, so does the drink menu. Alcohol is losing steam—especially among Gen Z, who are redefining social norms and proving that not every occasion has to revolve around alcohol. In this blog, we explore the boom in mocktail and non-alcoholic beverage popularity, and how brands and retailers can take advantage.

Back-to-school is more than pencils and backpacks. As summer winds down, parents of school-aged children—and even non-parents—experience clear mindset shifts that affect their grocery shopping and meal planning habits. In response, we surveyed over 500 American consumers to help brands and retailers activate during these high-intent moments.

With on-site retail media nearing its limits, off-site channels are becoming increasingly essential for brands looking to maximize their targeting efforts. In this blog, we explore the recent growth in off-site retail media, and how brands are using Chicory to scale reach, influence new and lapsed shoppers, and drive sales beyond the on-site efforts.

With the rise of GLP-1 usage and a broader cultural shift toward wellness, consumers are rethinking how they shop for and eat food. In this blog, we explore how this shift provides an opportunity for CPG brands and retailers to reach consumers in more meaningful, helpful ways—building trust in an increasingly health-conscious market.

Although it’s not an ingredient, gum can easily be integrated in the shopper journey as consumers look to recipe pages for inspiration. Read how Chicory’s ad solutions allow brands of all kinds to integrate seamlessly into the recipe experience.

Over 4/5ths of US marketers now dedicate budget to influencer marketing, signaling a fundamental shift in how brands communicate with and reach their audiences. In this article, we explore how contextual commerce media serves as a natural complement to influencer strategies, and how marketers can deploy both to create a seamless customer journey.

Summer is rolling in. We surveyed over 500 U.S. consumers to see how they’re approaching meal prep and grocery shopping this summertime. Read how grilling, convenience, and non-food essentials are top of mind for shoppers this upcoming summer, and how you can reach them contextually in the moments that matter.