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With the grocery retail landscape changing dramatically in the last few years, Giant Food saw a need to adapt to rising competition and reduced consumer spending power. Read how the retailer turned to Chicory to test new digital advertising tactics and drive incremental in-store traffic.
This last year has seen a lot of noise around the shifting landscape of media. With growing consumer disdain towards unhelpful advertising, it’s time to have a conversation about non-helpful ads, and why it’s critical for advertisers to consider the consumer experience in their campaigns.
When we surveyed American consumers last month, we found that 67% of shoppers say they adjust grocery shopping and meal planning at the start of the year. This report explores three key takeaways that help CPG brands and retailers align with shifting consumer priorities for 2025.
With Gen Z reshaping advertising expectations, traditional Super Bowl media presents new challenges for CPG brands and retailers. In this article, we explore how recipe pages provide a unique, brand-safe opportunity to reach Gen Z in meaningful, high-intent moments leading up to the big game.
On this month’s Recipe Wrap Up, we take a look at the top pumpkin-based recipes, easy-to-make recipe trends, and what dessert recipes consumers were leaning on at the top of autumn.
In this week’s edition of Chicory’s Retail Media Trend Report, we highlight continued efforts in retail media standardization from the IAB, as well as new reports from Grocery Doppio forecasting major industry growth.
Economic experts are no longer forecasting the recession we feared at the top of the year. However, when we surveyed consumers, we found stark behavioral changes in grocery shopping habits, in part due to anxiety around the recession. In this article, we explore three key takeaways we pulled from our “2024 Consumer Behavior Amid Pricing Squeeze” survey.
As political campaigns flood traditional ad spaces, our COO Joey Petracca explores how brands are exploring contextual commerce as a brand safe alternative to meet consumers at the point of discovery and inspiration.
As Super Bowl 2024 approaches, let’s explore how CPG brands can target consumers leading up to the big game with multiple ad formats, co-branded promotions, and within recipe cards to drive consumer engagement and sales.
In this week’s edition of Chicory’s Retail Media Report, we recap Groceryshop 2024, and uncover some key insights from industry players who attended this year’s conference.
It’s been a week since Groceryshop 2024, where some of the largest industry players in the retail and CPG space came together to share insights on the ever-evolving world of retail media. In this post, we gathered the top three insights of the conference, and how industry players are leaning on contextually relevant media to shape consumer grocery shopping.
With the rise of issues like political unrest or the uptick in objectionable content, it’s critical to home in on why brand safety is important on a more granular level. This week, we focus on brand safety and the rise of Made for Advertising (MFA) sites.
In this week’s edition of Chicory’s Retail Media Report, we dive into insights pulled from key industry players, and how major retailers are approaching their RMN strategy moving forward.
On this month’s Recipe Wrap Up, we take a look at the top Labor Day recipes, NFL game day trends, and what dessert recipes consumers are using to prep for the upcoming holiday season.
Chicory Portfolio allows advertisers to showcase multiple products within a single, visually engaging unit, helping brands win critical "meal moments" by reaching high-intent shoppers on recipe pages. From promoting product variety to creating a seamless shopping experience, Chicory Portfolio offers brands a powerful way to engage consumers and elevate their campaigns.
In this week’s edition of Chicory’s Retail Media Report, we dive into major industry acquisitions and new media standardization that could help brands better understand their overall media efficiency.
In this year's edition of The Holiday Playbook, we equip CPG brands and agencies as well as grocery retailers with the definitive resource for planning their contextual commerce strategy this upcoming holiday season.
Following up on the 2024 edition of The State of Online Recipes, let's drill down on how Millennial and Gen Z consumers are leveraging online recipes, and how these publications present a critical opportunity for CPG brands looking to leverage contextually relevant content to reach high-intent audiences.
We are thrilled to officially announce that Chicory has partnered with Ad Net Zero! Read how this move marks a significant move in our journey towards becoming a more sustainable company.
On this month’s Recipe Wrap Up, we take a look at the top seafood recipes, ice cream trends, and what lunch recipes consumers are using most.
In this week’s edition of Chicory’s Retail Media Report, we dive into Grocery TV's in-store retail media expansion into the pharmacy space.
In this year's edition of The State of Online Recipes report, we explore findings from a survey of U.S. consumers and data from Chicory’s recipe network to illustrate how American consumers are leveraging online recipes to simplify meal planning and inspire grocery shopping decisions.
This past week, Chicory CEO Yuni Baker-Saito met with the team at the Path to Purchase Institute to talk contextual commerce, Chicory's evolution, and the advantages of contextual commerce media in the current advertising landscape.
As the focal point of recipe websites, recipe cards offer a unique opportunity for brands to connect with consumers at the moment of inspiration. In this blog, we’ll discuss the value of reaching consumers within the recipe card with our in-recipe ad solution, Chicory Premium.
In this week’s edition of Chicory’s Retail Media Report, we dive into what industry experts are thinking two weeks into Google’s cookie deprecation announcement, Ahold Delhaize USA’s continued growth in the retail media space, and industry forecasts moving into the next few years.
Chicory is excited to announce the launch of Partner Portal, a self-service insights and reporting platform for food bloggers and enterprise publishers. This tool offers detailed revenue insights, ingredient performance analysis, and customizable reports, helping users optimize their content and maximize earnings. By leveraging Chicory's platform, publishers can gain valuable data to enhance their content strategy and grow their site.
On this month’s Recipe Wrap Up, we take a look at continued peaks and valleys in online recipe usage, non-alcoholic beverage trends, and what dinner recipes consumers are looking to end their nights with.
In a shocking turn of events, Google announced last week that it will not continue towards the deprecation of third-party cookies in Chrome. Let’s explore how the industry is reacting - and how they might adapt in the face of this decision.
In this week’s edition of Chicory’s Retail Media Report, we dive into why Google’s plan to scrap third-party cookie deprecation matters for retailers, and Sam’s Club’s continued growth in the retail media space.
For CPG brands looking to drive awareness and results, there are a variety of advertising types that can be incorporated into one’s media strategy - let’s compare and contrast two popular options today.