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When Chicory fielded its 2026 Holiday Survey of 800+ U.S. consumers, the data was clear: For CPG brands, the 2026 holiday season starts earlier, spans more occasions, and ends later than last year. From micro-events becoming mainstream to GLP-1 medications altering the holiday menu, the 2026 holiday season reflects a consumer under economic pressure, but still ready to celebrate.
The holiday season has always been a critical window for CPG brands — but new data suggests the opportunity is bigger, and more fragmented, than ever. Chicory's 2026 Holiday Consumer Survey of 800 U.S. adults found that nearly three-quarters of shoppers are planning to attend or host a micro-event this season, from Friendsgiving to New Year's Eve.
GLP-1 is reshaping the household grocery cart. According to Chicory's 2026 GLP-1 Survey of 1,000+ U.S. consumers, 91% of GLP-1 users have changed what they buy because of the medication, and for 57% of them, that shift extends to the entire household. Brands that show up in the planning moment win the household, not just the user.
Fall shopping behavior shifts fast. Chicory's March 2026 Consumer Capture Survey, fielded among 1,000+ shoppers, reveals exactly how the back-to-school season reshapes grocery decisions, brand loyalty, and what ends up in the cart.
Back to school is one of the most underestimated behavioral resets of the year. When routines snap back, so does the grocery list. According to Chicory's 2026 Fall Survey of 1,000+ U.S. consumers, 72% of parents and caregivers say they are more likely to try a new brand during back-to-school shopping. The brands that win are already present when that planning starts.
The say-do gap on food ingredients is closing. Chicory's latest survey shows 66% of consumers say ingredient scrutiny has changed what they actually buy, with the strongest impact in packaged snacks, cereals, candy, and beverages. Our latest blog explores how brands can reach shoppers during the planning window, when values and purchase intent align — before habit takes over at the shelf.
After a harsher-than-usual winter, consumers are ready to reset. Our latest infographic explores how spring 2026 is shaping up — from outdoor activity and grilling plans to spending intent across the full grocery store.
After a particularly harsh winter, this year’s spring will start with a shift in mindset. We surveyed 500+ consumers, and the data is clear: 64% are more eager than usual for spring to arrive, and that eagerness is driving real spending intent across the full store.
This year, spring isn’t just about cleaning. In the aftermath of a particularly harsh winter, consumers are actively looking to refresh their home, restock their kitchen, and reset for the season. Our latest blog explores how cleaning brands in particular can win the spring reset, and how critical it is for them to show up in the moments that matter.
As America's 250th anniversary approaches, consumer sentiment is more divided than brands might expect. Our latest infographic explores how Americans across generations view the milestone, what drives engagement versus indifference, and where the real opportunities exist beyond patriotic messaging.
When you really think about it, pet parents plan food for their pets the same they plan food for the rest of the household. Pet care is a natural extension of grocery decision-making, and a category that stands to benefit from the same contextual commerce approach by showing up during shared mealtime moments for both pets and pet parents.
In 2025, we wanted to make one thing clear: scale only matters when it reaches consumers in active mindsets and in the right moments. This blog explores our growth this year, and where that growth occurred.
It’s clear: offsite retail media has exploded. Brands can expand their scale like never before. More doesn’t always translate to better, though. This blog explores why reaching shoppers anywhere is not the same as reaching them in an active mindset and at the right moment.
Today’s campaigns require a new level of sophistication: audience layering, multi-format creatives, omnichannel execution, real-time optimization, and full-funnel reporting. Simply put, they demand far more time and expertise than most internal teams think. Our latest blog dives into why Chicory’s managed approach delivers a level of value that self-service tools or standard programmatic platforms simply cannot adopt.
The retail media landscape continues to mature, and RMNs are looking to expand offsite. The question is: how do they do it effectively? Our new blog explores how Chicory’s contextual commerce media ensures that offsite expansion doesn’t come at the expense of performance or trust.
As the calendar turns, consumers are resetting their grocery routines. Our latest infographic explores how consumers approach meal planning, budgeting, and discovery at the start of the new year.
From prioritizing healthy and budget-friendly choices to seeking inspiration across recipe and retail channels, these insights uncover how brands can meet shoppers in an active mindset when resolutions are fresh and engagement is high.
RMNs are evolving fast. As the landscape changes, RMNs are moving beyond onsite placements to connect with shoppers across the open web. Our latest blog breaks down why offsite retail media is on the rise, and how brands can maintain performance while scaling their reach.
2026 is a banner year for sports. With both the Super Bowl and FIFA World Cup around the corner, brands must be ready to meet consumers where they are. In this new blog, we break down how brands can turn cultural events into real outcomes, and how Chicory can help.
Chicory, the leading contextual advertising platform, announced today its strategic expansion to include partnerships with various grocery and meal planning apps, including MyFitnessPal,Listonic, and OurGroceries. Together, these partnerships deliver brands contextually relevant, high-intent ad inventory and unique media experiences that reach consumers in a decision-making moment.
Today’s shoppers no longer follow a linear path to purchase; between searching, scrolling, streaming, and shopping, traditional funnel models simply can’t capture the complexity. Consumers now encounter brands in fragmented, multi-touchpoint journeys, both online and in-store. Our new blog explores how the key to unlocking a consistent brand experience and full-funnel impact lies in showing up in both the right moments and the right mindsets—and how Chicory helps brands do just that.
Brands and agencies today find themselves in a sea of conflicting advertising metrics: CTRs, ROAS, ATCs, and sales lift. One question remains: did the campaign actually work? Last week, our very own Yuni Baker-Saito joined industry leaders at Digiday’s "Retail Media Advertising Strategies" event to answer just that, and discuss why incrementality is such an important metric for defining success.
Effective advertising should serve to enhance the consumer journey, not interrupt it. To continue reaching shoppers in active planning and purchasing moments, we’re making our solutions smarter by leveraging generative AI for contextual targeting. Our new blog uncovers three key things to know.
2025 has been quite the year. Between price sensitivity, shifting shopping habits, and evolving expectations, today’s shopper is approaching every trip to the store with entirely new considerations. That’s why we surveyed 1,000 Gen Pop and Gen Z consumers to better understand how they’re thinking and behaving in this environment.
Fall is right around the corner, and with wide-spread price sensitivity, tariff talk, product shortage concerns, and more, consumers continue to face unprecedented levels of economic uncertainty. In response, we surveyed 1,000 shoppers to get a temperature check on how they’re feeling, thinking, and changing their behavior in this uncertain time.
It feels like every week we hear new quotes on AI’s emerging dominance in everyday life. Make no mistake—AI is everywhere, but when we surveyed over 500 Gen Z consumers to understand how they use AI tools to make grocery shopping decisions, we found they’re relying less on the emerging tech than you’d think. Here’s what we discovered.
Consumers continue to be inundated with an increasing number of ads. As the landscape continues to evolve, reaching them in the right context will be key. This blog explores how Chicory helps brands reach shoppers in the right mindset with closed-loop sales measurement and minimal lift.
As the 2025 holiday season approaches, grocery behavior is shifting in meaningful ways. Today’s shoppers are navigating rising prices, blending old traditions with new digital habits, and turning every grocery run into a multi-purpose mission. From earlier planning cycles to more store-brand swaps and last-minute add-ons, it’s clear that holiday decisions aren’t made in a single aisle—or a single moment.
Pressure keeps piling on for marketing teams. Between juggling tighter budgets, higher expectations, and shifting consumer behavior, brand managers are being asked to prove impact without added resources—this is especially challenging when it comes to product trial. In this blog, we explore how Chicory can help your brand get in front of consumers who are ready to try something new.
As 2025 unfolds, the American shopper is navigating a landscape shaped by inflation, price volatility, and ongoing economic uncertainty. To better understand them, Chicory surveyed 1,000 U.S. consumers (500 Gen Z and 500 non-Gen Z) to see how economic conditions are shaping the way people shop for groceries, cook at home, and discover new products.
GLP-1 medications have moved well beyond early adopters. 38% of consumers are currently on one, and their grocery habits look meaningfully different from everyone else's. They're buying more protein and produce, cutting back on snacks and alcohol, cooking more at home, and planning to stay on these medications for the long term.