Ecommerce, CPG and consumer Insights for the Online Grocery Community
Brand Safety 101: Navigating the Dangers of MFA Sites
With the rise of issues like political unrest or the uptick in objectionable content, it’s critical to home in on why brand safety is important on a more granular level. This week, we focus on brand safety and the rise of Made for Advertising (MFA) sites.
Retail Media Trend Report: October 4
In this week’s edition of Chicory’s Retail Media Report, we dive into insights pulled from key industry players, and how major retailers are approaching their RMN strategy moving forward.
September Recipe Wrap-Up
On this month’s Recipe Wrap Up, we take a look at the top Labor Day recipes, NFL game day trends, and what dessert recipes consumers are using to prep for the upcoming holiday season.
Driving Discovery and Consideration with Chicory Portfolio
Chicory Portfolio allows advertisers to showcase multiple products within a single, visually engaging unit, helping brands win critical "meal moments" by reaching high-intent shoppers on recipe pages. From promoting product variety to creating a seamless shopping experience, Chicory Portfolio offers brands a powerful way to engage consumers and elevate their campaigns.
RMN Trend Report: September 20
In this week’s edition of Chicory’s Retail Media Report, we dive into major industry acquisitions and new media standardization that could help brands better understand their overall media efficiency.
New White Paper: The 2024 Holiday Playbook
In this year's edition of The Holiday Playbook, we equip CPG brands and agencies as well as grocery retailers with the definitive resource for planning their contextual commerce strategy this upcoming holiday season.
2024 Online Grocery Shopping Trends Among Millennials and Gen Z
Following up on the 2024 edition of The State of Online Recipes, let's drill down on how Millennial and Gen Z consumers are leveraging online recipes, and how these publications present a critical opportunity for CPG brands looking to leverage contextually relevant content to reach high-intent audiences.
Chicory Partners with Ad Net Zero: A New Step Towards Sustainability
We are thrilled to officially announce that Chicory has partnered with Ad Net Zero! Read how this move marks a significant move in our journey towards becoming a more sustainable company.
August Recipe Wrap-Up
On this month’s Recipe Wrap Up, we take a look at the top seafood recipes, ice cream trends, and what lunch recipes consumers are using most.
Retail Media Trend Report: August 23
In this week’s edition of Chicory’s Retail Media Report, we dive into Grocery TV's in-store retail media expansion into the pharmacy space.
New Report: The 2024 State of Online Recipes
In this year's edition of The State of Online Recipes report, we explore findings from a survey of U.S. consumers and data from Chicory’s recipe network to illustrate how American consumers are leveraging online recipes to simplify meal planning and inspire grocery shopping decisions.
P2PI Talks Contextual Commerce with Chicory CEO Yuni Baker-Saito
This past week, Chicory CEO Yuni Baker-Saito met with the team at the Path to Purchase Institute to talk contextual commerce, Chicory's evolution, and the advantages of contextual commerce media in the current advertising landscape.
Chicory Premium 101: Influencing Consumers Within the Recipe Card
As the focal point of recipe websites, recipe cards offer a unique opportunity for brands to connect with consumers at the moment of inspiration. In this blog, we’ll discuss the value of reaching consumers within the recipe card with our in-recipe ad solution, Chicory Premium.
Retail Media Trend Report: August 9
In this week’s edition of Chicory’s Retail Media Report, we dive into what industry experts are thinking two weeks into Google’s cookie deprecation announcement, Ahold Delhaize USA’s continued growth in the retail media space, and industry forecasts moving into the next few years.
Publishers and Bloggers Can Now Unlock Powerful Recipe Insights with Chicory’s New Partner Portal
Chicory is excited to announce the launch of Partner Portal, a self-service insights and reporting platform for food bloggers and enterprise publishers. This tool offers detailed revenue insights, ingredient performance analysis, and customizable reports, helping users optimize their content and maximize earnings. By leveraging Chicory's platform, publishers can gain valuable data to enhance their content strategy and grow their site.
July Recipe Wrap-Up
On this month’s Recipe Wrap Up, we take a look at continued peaks and valleys in online recipe usage, non-alcoholic beverage trends, and what dinner recipes consumers are looking to end their nights with.
The Cookie is Not Crumbling After All
In a shocking turn of events, Google announced last week that it will not continue towards the deprecation of third-party cookies in Chrome. Let’s explore how the industry is reacting - and how they might adapt in the face of this decision.
Retail Media Trend Report: July 26
In this week’s edition of Chicory’s Retail Media Report, we dive into why Google’s plan to scrap third-party cookie deprecation matters for retailers, and Sam’s Club’s continued growth in the retail media space.
Contextual Commerce Media vs. Programmatic Advertising
For CPG brands looking to drive awareness and results, there are a variety of advertising types that can be incorporated into one’s media strategy - let’s compare and contrast two popular options today.
Highlights from Retail Media Summit
In this year’s Path to Purchase Retail Media Summit, Chicory’s Meghan Howard was joined by Julia Miller of Mars United Commerce to discuss why contextual commerce is a winning strategy amid third-party cookie deprecation. This video dives into the need to diversify partners, make media investments work harder, and leveraging contextual commerce media as a complementary strategy to RMNs.