It’s paramount for brands and advertisers to shift their reliance away from third-party cookies and tracking. With contextual commerce, CPG brands can reach high-intent shoppers at the right moment, while still respecting privacy wishes.
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Dive into the top food trends CPG brands should plan for in 2022 and resolution season.
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What food trends are store for 2021? We dig through Chicory’s 5.4 million recipes to bring you the biggest food trends, from alcohol to baking and must-have ingredients for consumers to have in their carts and pantries this holiday season.
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Chicory audited its shoppable recipe experience to align with The Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).
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Several of our Chicory leadership team appeared on The CPG Guys podcast. In our three-episode partnership, we dive into contextual commerce and brand-powered recipes with Sri Rajagopalan and Peter V.S. Bond, the podcast’s hosts.
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Excited to shine the spotlight on one of our newest employees, Jenna!
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For CPG brands, including digital recipes in your holiday activations is a must for winning the busiest cooking season of the year. We dug through data from our +5.4 million recipes to help brands plan and get in front of in-market shoppers who are leading the shopping and planning for holiday entertaining. We learn about the discrepancies between what ingredients shoppers view versus what they purchase, what a ‘normal’ year of holidays means for post-pandemic marketing and more.
Read MorePureWow Leverages Chicory’s Ecommerce Solutions to Enhance Online Audience Engagement and Offer New Tools to Shopper Marketers.
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This month, we sit down with Julie Carpenito under the Staff Spotlight!
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We are so pleased to welcome our latest Table Talk guest, Dan Kleinman, interviewed by Yuni Sameshima, Chicory’s CEO and Co-Founder. With over 24 years in the alcohol industry, Dan’s experience is invaluable to Deutsch Family Wine & Spirits as he drives their marketing efforts and leads their Public Relations, Consumer Insights, Innovation functions.
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Chicory announces today the appointment of Jason Young, tenured digital media, ad technology and retail media industry veteran, to President, as well as the opening of a new Strategic Partnerships team, headed by Nick Minnick.
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Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in October, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
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Give a warm welcome to our latest Staff Spotlight, Kristiana Calbi. Having started at Chicory in November 2020, Kristiana (Kris, among the team) is a Senior Account Executive here, working meticulously with clients to strategize for maximum results.
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Whether you’re familiar with the specific term or concept, it’s more than likely that you’ve interacted with a shoppable activation before. We discuss how shoppability came to be, how it works in digital grocery and the need for CPG brands to leverage the context of the purchase via commerce-enablement.
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In this Table Talk interview, you’ll learn from Dan about Delish’s view on revenue diversification, the acceleration of online grocery, new revenue initiatives and much more. Enjoy!
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Shopper marketers are tasked with driving campaign performance for the CPG brand, sales for retailers and appealing to the retail customer. Our Director of Strategic Partnerships, Nick Minnick shares a few building blocks that give shopper marketers common ground with retailers and the opportunity to achieve objectives for both parties.
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We understand that implementing shoppability requires dedicating valuable engineering and IT resources. Our Director of Strategic Partnerships, Nick Minnick speaks to why shoppability is a worthwhile investment.
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Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in September, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
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Shopper marketing campaigns that integrate shoppability need to be measurable, quantifiable and highly visible to both the manufacturer and the retailer.
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What do great advertising and great food have in common? Emotion. We don't need Don Draper to tell us that successful advertising campaigns throughout history have appealed to our histories or insecurities to sell products--though it sure is fun to watch him anyway.
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