Contextual Commerce with The CPG Guys

Recently, several of our Chicory leadership team appeared on The CPG Guys podcast. In our three-episode partnership, we dive into contextual commerce, what it means to truly enable it, and brand-powered recipes with Sri Rajagopalan and Peter V.S. Bond, the podcast’s hosts.

Contextual Commerce

In our first episode, Yuni Sameshima and Joey Petracca, Chicory’s Co-Founders -- CEO and COO, respectively, dive into what contextual commerce is, and why CPG brands need to leverage it as part of their marketing strategies. 

Yuni & Joey answer these questions:

  1. Recipes & brands - the connection is logical: is it how the industry really drives scale? How do shoppable recipes fit in the digital grocery landscape?

  2. COVID has accelerated at-home consumption and recipe usage. What prompted the founding of Chicory’s model and how fast has the model grown to date? 

  3. What will happen post-COVID as consumer behavior normalizes?

  4. How does Chicory provide an experience for brands? What can brands expect in a partnership?

  5. What is the end-to-end client experience of working with Chicory? How long does it take to fully implement? What are the major distribution endpoints one should expect to leverage through Chicory’s platform?

  6. How does Chicory curate the content of recipes?  

  7. What consumers does Chicory target for recipe shopping? How does a brand know this will result in a well-orchestrated ecosystem for eventual scale? 

  8. What other services does Chicory offer clients? 

 
 

Brand-Powered Recipes

In our second episode with The CPG Guys, Joey Petracca, Co-Founder and COO & Meghan Howard, VP of Sales, answer these questions:

  1. What brands does Chicory work with? What are specific examples of brands we work with and how often are new brands coming to the mix? 

  2. How do brands find Chicory? And how does the relationship develop? 

  3. How does Chicory connect a recipe to a brand? 

  4. What metrics can a brand expect from Chicory? What are additional services they can expect from you when partnering? Meghan and Joey share success stories. 

  5. Who are Chicory’s retail partners? How are they coming into the network? What is the shoppable recipe experience look like?

 
 

Enabling Contextual Commerce

In our third and final episode with the CPG Guys, Peter and Sri welcome Chicory President Jason Young and Ethan Goodman, Senior Vice President, Commerce Media & Innovation at The Mars Agency. Jason and Ethan tackle these questions:

  1. What attracted and brought Jason to Chicory?

  2. What does a day in a life of an SVP of Commerce Media look like, - given retail media’s current standing in the shopper marketing space?

  3. What is the mission you are on for Chicory? How does it help brands develop brand equity given your background? How will this connect to developing Chicory as a possible media network of the future?

  4. How does The Mars Agency partner with Chicory? 

  5. What are Jason’s predictions on the future of digital grocery as it intersects with marketing? How will Chicory enable that?

  6. What are the Mars Agency’s retail partnerships? How is Mars seeing success from these? 

  7. What does the term “contextual commerce” mean? Ethan decomposes it for salespeople and discusses how both sellers and marketers can leverage it.

  8. What’s next for Chicory?

 
 
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