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Chicory Chicory

The Ultimate Guide to Contextual Commerce

Our ultimate guide to all things contextual commerce. How does it benefit the various members of the digital grocery ecosystem? What does contextual commerce for CPG brands look like? Everything you need to know, all in one place.

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Company News Chicory Company News Chicory

Chicory COO Joey Petracca Named a 2023 Retail Media Awards Winner by Path to Purchase Institute

This week, Chicory’s COO and co-founder Joey Petracca was honored by Path to Purchase Institute as part of their inaugural Retail Media Awards program. The program highlights the top 25 commerce marketers pioneering retail media, recognizing innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.

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Thought Leadership Chicory Thought Leadership Chicory

How to Reach the (Increasingly Active) Online Grocery Shopper

In a recent Chicory-sponsored Food Dive webcast entitled “How to reach the (increasingly active) online grocery shopper,” Meghan Howard, the company’s Chief Revenue Officer, and Erik Carlson, Senior Manager of Digital and eCommerce Marketing of Mizkan, spoke to grocery and CPG industry leaders about what’s fueling the shift in the way we shop for groceries. 

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Chicory Chicory

2023 Online Grocery Shopping Trends Among Millennials and Gen Z

The grocery shopping habits of Millennials and Gen Z consumers have shifted towards convenience, and younger shoppers are choosing to buy groceries online. Our latest survey revealed that Millennial and Gen Z shoppers are choosing to order groceries online, and most do so weekly.

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For Brands Chicory For Brands Chicory

3 Customer Personas to Build Into Your Food Brand's Marketing Plan

As we build out our advertising products for food brands, our team has essentially had to take a crash course in how online marketing fits into what we do: foodtech, online grocery, and shoppable recipe content for publishers. In talking with food brands, a few things come up again and again. Brands want to reach moms and they want to align themselves with warm and fuzzy memories of cooking as a family.

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