Chicory Ranks No. 1873 on the 2023 Inc. 5000
Inc. revealed today that Chicory, the leading contextual commerce advertising platform, ranks No. 1873 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America.
Unveiling Gen Z Alcohol Trends and Ecommerce Insights for 2023
Understanding the latest alcohol trends among Gen Z consumers is essential for CPG brands seeking to stay ahead in the dynamic market. We’re delving into Gen Z's alcohol buying and consumption habits, exploring key statistics and shedding light on their preferences.
Progressive Grocer Names Chicory CRO Meghan Howard a 2023 Top Woman in Grocery
Chicory is delighted to announce that our Chief Revenue Officer (CRO) Meghan Howard has been recognized as one of the "2023 Top Women in Grocery" by Progressive Grocer.
Staff Spotlight: Emilia M.!
We’re thrilled to introduce Emilia Marroquin into this summery Staff Spotlight. Emilia joined us in April 2023 as Associate Publisher Manager.
The Ultimate Guide to Contextual Commerce
Our ultimate guide to all things contextual commerce. How does it benefit the various members of the digital grocery ecosystem? What does contextual commerce for CPG brands look like? Everything you need to know, all in one place.
Chicory COO Joey Petracca Named a 2023 Retail Media Awards Winner by Path to Purchase Institute
This week, Chicory’s COO and co-founder Joey Petracca was honored by Path to Purchase Institute as part of their inaugural Retail Media Awards program. The program highlights the top 25 commerce marketers pioneering retail media, recognizing innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.
What is Contextual Commerce and Why Does It Matter for CPG Brands?
Have you heard the term “contextual commerce” but aren’t really sure where to begin? We’ve got you covered in this blog post. We run through what exactly it means, the fundamentals and benefits for your CPG brand.
Why Recipes Are The Perfect Strategy for CPG Brands
Beyond helping shoppers determine what to make for dinner, digital recipes now provide consumers with a roadmap for their shopping trips and inversely, a direct path for CPG brands to secure a spot on consumers’ shopping lists.
Get Fired Up for This Year’s Top Summer Grilling Trends: Chicory’s Recipe Insights
Explore consumer behaviors to understand grocery shopping and meal planning behavior during the summer grilling season, culled from data from our contextual commerce platform paired with consumer research from 500+ online grocery shoppers.
How to Reach the (Increasingly Active) Online Grocery Shopper
In a recent Chicory-sponsored Food Dive webcast entitled “How to reach the (increasingly active) online grocery shopper,” Meghan Howard, the company’s Chief Revenue Officer, and Erik Carlson, Senior Manager of Digital and eCommerce Marketing of Mizkan, spoke to grocery and CPG industry leaders about what’s fueling the shift in the way we shop for groceries.
2023 Online Grocery Shopping Trends Among Millennials and Gen Z
The grocery shopping habits of Millennials and Gen Z consumers have shifted towards convenience, and younger shoppers are choosing to buy groceries online. Our latest survey revealed that Millennial and Gen Z shoppers are choosing to order groceries online, and most do so weekly.
Hearst Magazines and Chicory Announce Expanded Partnership
Announcing our newly expanded partnership with Hearst Magazines, a leading global media company.
Staff Spotlight: Meet Makieda B.!
This month, we’re introducing Makieda Boreland into the Staff Spotlight. Makieda is an Associate Account Manager, who joined our team in June 2022.
How Food Bloggers and Recipe Publishers Can Use Shoppable Recipes
If you're a food blogger or recipe publisher, you know that having shoppable recipes is key to improving your blog's traffic and revenue. Here's how to make your recipes shoppable!
5 Digital Grocery Stats Retailers Need to Know
Understanding how your customers use digital grocery is key to remaining competitive in this ever-growing industry. Find out what they're buying, why they're buying it, and more in this blog post.
Shopper Marketing Glossary: Advanced Terms and Metrics
Here are the more advanced terms, concepts and metrics that shopper marketers should be concerned with.
Shopper Marketing Glossary: The Basics
Here are the basic terms and concepts that shopper marketers should be concerned with.
2023 Online Grocery Shopping Trends
The online grocery market has solidified its place in consumers’ everyday routines. Learn how online grocery retailers can meet this need.
Chicory Enables Contextual Commerce on Warner Bros. Discovery Recipe Sites
Chicory enables contextual commerce on Warner Bros. Discovery recipe sites. Foodnetwork.com, Food.com and Cookingchanneltv.com now feature hyper-contextual advertisements and shoppable recipes powered by Chicory.
3 Customer Personas to Build Into Your Food Brand's Marketing Plan
As we build out our advertising products for food brands, our team has essentially had to take a crash course in how online marketing fits into what we do: foodtech, online grocery, and shoppable recipe content for publishers. In talking with food brands, a few things come up again and again. Brands want to reach moms and they want to align themselves with warm and fuzzy memories of cooking as a family.