Chicory COO Joey Petracca Named a 2023 Retail Media Awards Winner by Path to Purchase Institute
NEW YORK, May 18, 2023 — This week, as part of its inaugural Retail Media Awards program, the Path to Purchase Institute revealed the top 25 commerce marketers pioneering retail media. Chicory’s COO and co-founder Joey Petracca was among the list of honorees. The awards recognize innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.
“I am incredibly honored to be included in this list of talented leaders and innovators,” said Petracca. “Most of all, I am very proud of the work we’re doing at Chicory. We’re advancing contextual commerce technology and proving how powerful in-recipe advertising is at driving growth for the grocery industry.”
As COO of Chicory, Petracca serves as the head of Product and Engineering, leading the creation, development, and positioning of all of Chicory’s contextual commerce advertising solutions. Thanks to his leadership and careful attention to the needs of his clients, Chicory’s technology now powers more than 5,200 websites, including the Food Network, Delish and LandOLakes.com. Leading brands and retailers, like General Mills and Kroger, leverage Chicory’s recipe network to reach 123 million high-intent shoppers each month.
Petracca and his team are hyper-focused on building solutions that prioritize the end-user experience and in turn, deliver higher engagement and more conversions for clients. In just the past year, Petracca successfully developed and launched two new products: Branded Cart and Featured Retailer. Both solutions seamlessly integrate marketing tactics into the ecommerce process, enhancing the shopper’s user experience and generating revenue for brands, retailers and publishers. These advertising products, like all of Chicory’s, do not use any consumer data to inform targeting — a much-needed innovation ahead of the deprecation of the third-party cookie.
Petracca and the other Retail Media Awards winners will be recognized at a ceremony on Wednesday, June 28, during the Institute’s Retail Media Summit, which will be held June 28-30 in Chicago. Please reach out to hello@chicory.co if you’d like to connect with Petracca or other members of the Chicory team.
About Chicory
Chicory believes in the power of recipes to inspire consumers and drive commerce. As the leading contextual commerce advertising platform, we transform recipe content into commerce media. Our platform powers a network of recipe publishers and retailers that CPG brands use to reach 123 million high-intent grocery shoppers each month. Chicory's contextual advertising and shoppable recipe solutions can be found on 5,200+ websites and food blogs, including the Food Network, Delish and LandOLakes.com. Sites enabled with our technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 60+ leading retailers.
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