Our ultimate guide to all things contextual commerce. How does it benefit the various members of the digital grocery ecosystem? What does contextual commerce for CPG brands look like? Everything you need to know, all in one place.
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This week, Chicory’s COO and co-founder Joey Petracca was honored by Path to Purchase Institute as part of their inaugural Retail Media Awards program. The program highlights the top 25 commerce marketers pioneering retail media, recognizing innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.
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Have you heard the term “contextual commerce” but aren’t really sure where to begin? We’ve got you covered in this blog post. We run through what exactly it means, the fundamentals and benefits for your CPG brand.
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Beyond helping shoppers determine what to make for dinner, digital recipes now provide consumers with a roadmap for their shopping trips and inversely, a direct path for CPG brands to secure a spot on consumers’ shopping lists.
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Explore consumer behaviors to understand grocery shopping and meal planning behavior during the summer grilling season, culled from data from our contextual commerce platform paired with consumer research from 500+ online grocery shoppers.
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In a recent Chicory-sponsored Food Dive webcast entitled “How to reach the (increasingly active) online grocery shopper,” Meghan Howard, the company’s Chief Revenue Officer, and Erik Carlson, Senior Manager of Digital and eCommerce Marketing of Mizkan, spoke to grocery and CPG industry leaders about what’s fueling the shift in the way we shop for groceries.
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The grocery shopping habits of Millennials and Gen Z consumers have shifted towards convenience, and younger shoppers are choosing to buy groceries online. Our latest survey revealed that Millennial and Gen Z shoppers are choosing to order groceries online, and most do so weekly.
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Announcing our newly expanded partnership with Hearst Magazines, a leading global media company.
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Are you looking for a way to increase sales through contextual commerce? Chicory has the perfect solution – shoppable recipes!
Read MoreThis month, we’re introducing Makieda Boreland into the Staff Spotlight. Makieda is an Associate Account Manager, who joined our team in June 2022.
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If you're a food blogger or recipe publisher, you know that having shoppable recipes is key to improving your blog's traffic and revenue. Here's how to make your recipes shoppable!
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Understanding how your customers use digital grocery is key to remaining competitive in this ever-growing industry. Find out what they're buying, why they're buying it, and more in this blog post.
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Here are the more advanced terms, concepts and metrics that shopper marketers should be concerned with.
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Here are the basic terms and concepts that shopper marketers should be concerned with.
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The online grocery market has solidified its place in consumers’ everyday routines. Learn how online grocery retailers can meet this need.
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Chicory enables contextual commerce on Warner Bros. Discovery recipe sites. Foodnetwork.com, Food.com and Cookingchanneltv.com now feature hyper-contextual advertisements and shoppable recipes powered by Chicory.
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As we build out our advertising products for food brands, our team has essentially had to take a crash course in how online marketing fits into what we do: foodtech, online grocery, and shoppable recipe content for publishers. In talking with food brands, a few things come up again and again. Brands want to reach moms and they want to align themselves with warm and fuzzy memories of cooking as a family.
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Inc. magazine today revealed that Chicory is No. 99 on its third annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies.
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This month, we’re introducing Lisa Soto into the Staff Spotlight. Lisa is the Sales Assistant, who joined our team in June 2022.
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We're excited to share that we've released improvements to our shoppable recipe experience, Recipe Activation. This update includes sleek design tweaks and new elements to help improve the overall look and feel of the experience.
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