Exciting Updates to the Recipe Activation Experience

We're excited to share that we've released improvements to our shoppable recipe experience, Recipe Activation. This update includes sleek design tweaks and new elements to help improve the overall look and feel of the experience.

This update is now live across all sites that have our shoppable recipe tech installed! 

Improvements and updates include:

• A progress bar that indicates how far along a user is in adding a recipe’s ingredients to their cart

• Tweaks to the overall design, like rounded corners and new button colors and styles

• Animations for various components of the modal, like the way retailer options load when the modal is first opened

• Validation states for entry fields like ZIP code that indicate whether a user’s input is valid 

Recipe Activation — aka shoppable recipes — is our contextual commerce solution that publishers, bloggers and even CPG brands install on their websites, enabling users to add ingredients from digital recipes to shopping carts at various retailers.

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