Thought Leadership Chicory Thought Leadership Chicory

How to Reach the (Increasingly Active) Online Grocery Shopper

In a recent Chicory-sponsored Food Dive webcast entitled “How to reach the (increasingly active) online grocery shopper,” Meghan Howard, the company’s Chief Revenue Officer, and Erik Carlson, Senior Manager of Digital and eCommerce Marketing of Mizkan, spoke to grocery and CPG industry leaders about what’s fueling the shift in the way we shop for groceries. 

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Chicory Chicory

2023 Online Grocery Shopping Trends Among Millennials and Gen Z

The grocery shopping habits of Millennials and Gen Z consumers have shifted towards convenience, and younger shoppers are choosing to buy groceries online. Our latest survey revealed that Millennial and Gen Z shoppers are choosing to order groceries online, and most do so weekly.

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For Brands Chicory For Brands Chicory

3 Customer Personas to Build Into Your Food Brand's Marketing Plan

As we build out our advertising products for food brands, our team has essentially had to take a crash course in how online marketing fits into what we do: foodtech, online grocery, and shoppable recipe content for publishers. In talking with food brands, a few things come up again and again. Brands want to reach moms and they want to align themselves with warm and fuzzy memories of cooking as a family.

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Chicory Survey Indicates Greater Reliance on Online Grocery Shopping

We’ve released findings from its 2023 Online Grocery Shopping Report. The annual report, which features results from a survey of more than 1,000 U.S. consumers, analyzes the key characteristics and behaviors of online grocery shoppers. Insights include online order frequency, average basket value, retailer preferences, cart composition, shopping challenges and more. 

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