For CPG brands, including digital recipes in your holiday activations is a must for winning the busiest cooking season of the year. We dug through data from our +5.4 million recipes to help brands plan and get in front of in-market shoppers who are leading the shopping and planning for holiday entertaining. We learn about the discrepancies between what ingredients shoppers view versus what they purchase, what a ‘normal’ year of holidays means for post-pandemic marketing and more.
Read MorePureWow Leverages Chicory’s Ecommerce Solutions to Enhance Online Audience Engagement and Offer New Tools to Shopper Marketers.
Read MoreThis month, we sit down with Julie Carpenito under the Staff Spotlight!
Read MoreWe are so pleased to welcome our latest Table Talk guest, Dan Kleinman, interviewed by Yuni Sameshima, Chicory’s CEO and Co-Founder. With over 24 years in the alcohol industry, Dan’s experience is invaluable to Deutsch Family Wine & Spirits as he drives their marketing efforts and leads their Public Relations, Consumer Insights, Innovation functions.
Read MoreChicory announces today the appointment of Jason Young, tenured digital media, ad technology and retail media industry veteran, to President, as well as the opening of a new Strategic Partnerships team, headed by Nick Minnick.
Read MoreChicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in October, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
Read MoreGive a warm welcome to our latest Staff Spotlight, Kristiana Calbi. Having started at Chicory in November 2020, Kristiana (Kris, among the team) is a Senior Account Executive here, working meticulously with clients to strategize for maximum results.
Read MoreWhether you’re familiar with the specific term or concept, it’s more than likely that you’ve interacted with a shoppable activation before. We discuss how shoppability came to be, how it works in digital grocery and the need for CPG brands to leverage the context of the purchase via commerce-enablement.
Read MoreIn this Table Talk interview, you’ll learn from Dan about Delish’s view on revenue diversification, the acceleration of online grocery, new revenue initiatives and much more. Enjoy!
Read MoreShopper marketers are tasked with driving campaign performance for the CPG brand, sales for retailers and appealing to the retail customer. Our Director of Strategic Partnerships, Nick Minnick shares a few building blocks that give shopper marketers common ground with retailers and the opportunity to achieve objectives for both parties.
Read MoreWe understand that implementing shoppability requires dedicating valuable engineering and IT resources. Our Director of Strategic Partnerships, Nick Minnick speaks to why shoppability is a worthwhile investment.
Read MoreChicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in September, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
Read MoreShopper marketing campaigns that integrate shoppability need to be measurable, quantifiable and highly visible to both the manufacturer and the retailer.
Read MoreWhat do great advertising and great food have in common? Emotion. We don't need Don Draper to tell us that successful advertising campaigns throughout history have appealed to our histories or insecurities to sell products--though it sure is fun to watch him anyway.
Read MoreIn this article, we’re diving more in-depth about the functions that shopper marketers should look for when integrating shoppability into their strategies.
Read MoreGrocery merchandising teams need to also understand the new omnichannel ecosystem and partner with their counterparts in digital retail or with the CPG brands to influence the consumer in this pre-shop and planning phase.
Read MoreShoppability is a term that’s been thrown around frequently over the past few years. Here at Chicory, we believe that shoppability is more than a call-to-action. It’s effective when strategically utilized for seamless basket building, turning a moment of inspiration into one of purchase.
Read MoreChicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in August, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
Read MoreWe’re so pleased to welcome our latest Table Talk guest, Michele Brier, Director of Communications and Industry Relations at MilkPEP, interviewed by Yuni Sameshima, Chicory’s CEO and Co-Founder.
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