Ecommerce, CPG and consumer Insights for the Online Grocery Community

After many months off the conference circuit, Chicory was excited to attend Groceryshop, the leading event for grocery and CPG brands. We came out the other side with valuable insight on where digital grocery stands and what factors will define success for retailers, CPG brands and consumers as the industry grows.

Several of our Chicory leadership team appeared on The CPG Guys podcast. In our three-episode partnership, we dive into contextual commerce and brand-powered recipes with Sri Rajagopalan and Peter V.S. Bond, the podcast’s hosts.

We are so pleased to welcome our latest Table Talk guest, Dan Kleinman, interviewed by Yuni Sameshima, Chicory’s CEO and Co-Founder. With over 24 years in the alcohol industry, Dan’s experience is invaluable to Deutsch Family Wine & Spirits as he drives their marketing efforts and leads their Public Relations, Consumer Insights, Innovation functions.

Whether you’re familiar with the specific term or concept, it’s more than likely that you’ve interacted with a shoppable activation before. We discuss how shoppability came to be, how it works in digital grocery and the need for CPG brands to leverage the context of the purchase via commerce-enablement.

In this Table Talk interview, you’ll learn from Dan about Delish’s view on revenue diversification, the acceleration of online grocery, new revenue initiatives and much more. Enjoy!

Shopper marketers are tasked with driving campaign performance for the CPG brand, sales for retailers and appealing to the retail customer. Our Director of Strategic Partnerships, Nick Minnick shares a few building blocks that give shopper marketers common ground with retailers and the opportunity to achieve objectives for both parties.

We understand that implementing shoppability requires dedicating valuable engineering and IT resources. Our Director of Strategic Partnerships, Nick Minnick speaks to why shoppability is a worthwhile investment.

Grocery merchandising teams need to also understand the new omnichannel ecosystem and partner with their counterparts in digital retail or with the CPG brands to influence the consumer in this pre-shop and planning phase.

We’re so pleased to welcome our latest Table Talk guest, Michele Brier, Director of Communications and Industry Relations at MilkPEP, interviewed by Yuni Sameshima, Chicory’s CEO and Co-Founder.

While some metrics and measurements can be used for various marketing disciplines, shopper marketing in particular focuses on driving mid- to low-funnel sales activity at a specific retailer, and must be measured as such. With marketing as a whole experiencing so many shifts, here are the fundamentals of campaign measurement for shopper marketers and how they differ from traditional marketers.

Nick Minnick, the Director of Retailer Development here at Chicory discusses the no-longer-linear path to purchase and consequently, the importance of holistic shopper marketing plans that incorporate and connect both in-store and digital tactics in order to deliver increased shopper engagement.

We’re so pleased with this Table Talk interview between Yuni Sameshima, Chicory’s CEO and Co-Founder, and Erin Dress, Director of Retail Marketing at Impossible Foods, a mission-driven plant-based meat company.

In order to ensure success in 2021 and beyond, it’s essential for brands and retailers to understand the changed consumer behaviors that have staying power. Besides the unprecedented increases in online grocery adoption, here are a few COVID-19-related grocery shopping trends that have long-term staying power.

This month’s Table Talk, a monthly interview series by Chicory’s CEO and Co-Founder, Yuni Sameshima, features Ethan Goodman, SVP of Commerce Media at The Mars Agency, one of the most well-known global marketing agencies, with exceptional knowledge and expertise in shopper marketing.